Archive | San Francisco

Monal Chokshi talks about guerrilla research at ProductTank SF

How Guerrilla Research Can Improve Your Product

Guerrilla feedback can be invaluable for the success of your product. Monal Choksi explains what guerrilla research is, what it isn’t, why it’s useful, and how to fit it alongside your other user research and product development practices. Guerrilla research gathers fast, low cost information from users, and allows you to develop a quick “gut […]

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Edith Harbaugh talks about how best to deploy feature flags in your product at ProductTank San Francisco

10 Ways to Use Feature Flags

Take back control of your products with Edith Harbaugh, CEO and Co-Founder at Launch Darkly. Edith shares her expertise with 10 things to do with Feature Flags. She explains why feature flags are beneficial to Product Managers and shows you how to use them to manage risk, keep different groups of users happy, and make […]

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Tony Ulwick talks about Outcome-Driven innovation at ProductTank San Francisco

Outcome-Driven Innovation for Product Managers

Tony Ulwick is a pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. In this talk at ProductTank San Francisco, he shares how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be […]

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Keela Robinson shares insights about defining product vision

Inspiring Teams with Product Vision

In this in-depth and inspiring talk, Keela Robinson, Founder and CEO PM Loop, unpacks what vision is, why it matters and how to find it. Crucially, she demonstrates how to communicate and reinforce vision to your team by sharing an incredible 30 practical strategies for meaningfully tying your vision to all that you do. Spoiler […]

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Mind the Product 2016

Mind the Product Conferences 2017

We’re thrilled to announce our 2017 dates for #mtpcon – and in plenty of time for you to add them to your plans (and budgets!) for next year: San Francisco, June 13 Mind the Product San Francisco will return to the stunning Louise M. Davies Symphony Hall in the heart of the Civic Center on […]

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Peter Merholz at Mind the Product SF

The Experience is the Product by Peter Merholz

We tend to forget that the experience is the product we’re delivering. Every technical product category through history has followed this pattern – from a technology for technologies sake, to a feature war, to an experience. In this awesome talk from Mind the Product San Francisco, Peter Merholz highlights the importance of the last stage […]

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Abby Covert - Information architecture for any product (MTPCon SF 2016)

Making Sense of Any Product by Abby Covert

When people think about Information Architecture, they often think of walls covered in post-it notes and whiteboards covered in notes and diagrams. But these are just tools that represent plans and ideas and, more importantly, they’re a way to get into people’s heads and represent the information they’re working with. Information is a ‘material’ that […]

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