Archive | Product Marketing

sxsw

Is Your Chatbot Artificially Intelligent?

The chatter at SXSW this year was all about the chatbot. Several sessions and a lot of side conversations were aimed at helping companies understand what chatbots are and how to use them. I got the sense that everyone wants to have one of these in their product right away. But while everyone talked about the […]

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price-segmentation

When the price is right: managing price segmentation

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no […]

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handshake

Three Ways of Generating Trust for Your Product

Sign up for our product! Tell us about yourself. Fill out your profile. Tell us where you’re going so we can bring you a driver. Let us see your bank transaction data so we can give you financial recommendations. Every time you ask your users for information, they’re going to ask why they should trust […]

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Waterfall to Agile - juggling different things

From Waterfall to Agile: A Product Manager Transition

A few weeks back, Martin Eriksson reviewed the history of Product Management and explained how the discipline was born in the FMCG manufacturing industry. At the time, the process for creating products was similar to the Waterfall project management model we’re familiar with because the development, testing, production and market distribution of physical goods is expensive and […]

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6 Lessons Learned from the Launch of our SaaS Product

This is the third (and final) part in a series of blog posts documenting our path to launching our SaaS product, Screenful. We have now happily launched our product and we’re ready to share the lessons we learned along the way. If you missed them, catch Part 1 and Part 2 of the series. When it came to our […]

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good-enough-solution

The Tyranny of ‘Good Enough’

One of the most frustrating experiences in my career was caused by Microsoft Excel. Unlike the thousands of other people who can say that, I wasn’t even using Excel at the time. I was testing a prototype of a personal finance management app with a user who was already a habitual budgeter. They were delighted […]

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Photo Courtesy of Bert Kaufmann

How to prepare for your product launch

This is the second part in the series of blog posts documenting our path to launching a SaaS product. The first part of this series is available here: Part 1 – Launching a B2B SaaS product Now that we’re getting closer to our launch date, we’re busy preparing. For us, that means coding, design work, documentation, and generally […]

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