Archive | Product Management

What is product management and what does it take to be a product manager?

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We Need More Human One-on-Ones

I still remember the day when I held my first one-on-one as a manager. I was nervous. I had read a dozen articles filled with advice from “let them lead the conversation” to “come prepared”. I had a list of questions in front of me, all carefully worded to spark great discussion. When I finally […]

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9 tips from TED speakers on successful product management

Being a product manager is not easy. After all, a product or a complete product line is under your full responsibility – from launch through to sales, and every milestone in its lifecycle included. If you’re already a product manager and in search of new information, ideas, and insights on product management to help you […]

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Disorganised

Managing – not Just Maintaining – a Product Backlog

Or Three Ways Product Owners can Stay on top of Scrum 2016 was a big year for the Justinmind product development team. We shipped a new feature every month or so, tackled bug fixes and upgraded the usability of our software (an interactive prototyping tool). With hindsight it was exciting, but such intense activity presents […]

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Product Management is Culture Management

Or “How to Manage Software Development in Teams who Think Nothing Like you“. Product management has two diversity problems. The first one is well-acknowledged: our industry must have more women, other ethnicities, and better representation from LGBTQIA. The second is more subtle: in those instances when we do achieve diversity, and especially cross-cultural diversity, we […]

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Seven Simple Steps to Stress-Free Prioritisation

Job stories, backlog items, workshop ideas, roadmap features… it’s easy to feel overwhelmed by the scale of potential directions you can take a product in. And it’s natural to want order in this chaos. Prioritisation is a core part of Product Management, and it’s the topic I most commonly get asked about by other Product […]

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Nils Davis

Mental Models for Product Managers

What are Mental Models? A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, the way we communicate and collaborate with others, and how we prioritize. Without a good framework of mental models, you will be limited in all those areas. “What […]

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Paul Yokota on Launching Products

Launching Products – Paul Yokota (ProductTank NYC)

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior […]

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(Image courtesy of Digital Wave / Redweb)

Build Strong Product Teams by Hiring Graduates

Last October I took part in Digital Wave, a conference in Bournemouth that brings together over 1,000 young people between the ages of 14 and 19 to learn about the opportunities offered by a career in the technology sector. I attended the conference to represent product.careers, a project I launched last year to raise awareness […]

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Measuring KPIs for a Platform vs a Revenue-Generating Product

There are some important differences between managing a solutions vs a platform product, in terms of providing product value (I wrote about becoming a platform Product Manager recently for Mind the Product). One of the key differences is how you determine and track valuable key performance indicators (KPIs). What are KPIs and how do you […]

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