Archive | Video

Alex Patterson talks about how Nissan take physical products (cars) from the concept sketch stage through to physical production.

From Concept to Production – How Nissan Creates Cars

Alec Patterson comes from a design and test engineering background, and spoke at ProductTank London about how Nissan goes from designing the initial concept for a new vehicle to actually putting it into production. Setting the concept of the vehicle To start with, the team will benchmark and assess competitor vehicles, assess the target market, expand […]

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Nathalie Nahai

The Psychology Behind Successful Products by Nathalie Nahai

In this talk from Mind The Product San Francisco, Nathalie Nahai explains the psychological principles behind the successful conversion, adoption and monetization of products, and how you can use these techniques in a nice vs naughty way. Nathalie is the Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion. Having […]

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Eduardo Aguilar Pelaez - discussing Hardware Products at ProductTank

Hardware Products – From Idea to Execution

Eduardo Aguilar Pelaez explores some of the challenges of managing physical products, specifically taking products from idea to execution. Eduardo works on Sherlock – OneFineStay’s keyless entry system which home-owners can control remotely from anywhere in the world, and which allows control of doors without having to install any hardware in the communal area of shared […]

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Ken Norton at #mtpcon

Product Managers: Please Make Yourself Uncomfortable

It’s February 13, 1960, and Ella Fitzgerald stands on a West Berlin stage, nearing the end of a stellar performance. On a whim, she decides to sing “Mack the Knife,” a popular song, but one she’s never performed live. The first chorus goes as planned, and then… she blanks and completely forgets the lyrics to […]

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Simon Norris talks about 'Product Mindfulness' at ProductTank London

Cultivating Product Mindfulness

Simon Norris has over 20 years’ experience in bringing his psychology background to bear in running digital businesses. After his first 6 years working at the digital cutting edge for brands and corporations, he has focussed consistently on the experience that technology and businesses provide their customers, and took to the stage in London’d February ProductTank […]

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Michele Ide-Smith discusses Lean UX and product design at ProductTank November 2014

Lean UX and Product Design

Michele Ide-Smith is a UX designer with over 17 years’ experience designing digital products and services. She loves solving complex problems: from re-designing government and educational services, to creating productivity tools for software teams, and she is currently a UX designer and researcher at The European Bioinformatics Institute. In this in-depth case study, Michele will share […]

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Iwan Roberts discusses data-driven product design at the BBC - ProductTank September 2014

Data-Driven Product Design at the BBC

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them […]

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Dag Olav Norem discussing Product Management Fundamentals at ProductTank Oslo

Product Management Fundamentals

In order to know how to do something it is important to understand why that something exists in the first place. It is not hard to understand why we need developers. Nor sales, marketing, customer support and so on. But why do we need product managers? “Why” does the role of product manager exist? In a […]

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Ron Lichty

Product Owners: How to Get Your Development Team to Love You

Ron Lichty was first a product manager at Apple 25 years ago, then managed development of Apple’s Macintosh UI. Since then, he’s mostly focused on the development part of the team. His fifth book, Managing the Unmanageable: Rules, Tools and Wisdom for Managing Software People and Projects, was published 3 years ago and it turns out Ron has […]

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