Archive | Video

Donna Lichaw at #mtpcon

Crafting Products That Engage by Donna Lichaw

Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and teaches to products managers all over the world. At this year’s London #mtpcon she spoke about the importance of engaging an […]

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Matteo Zanella discusses products that solve complex ecosystem problems at ProductTank SF

Challenges and Approaches to Building Products In Complex Ecosystem

Creating innovative products in complex industries such as healthcare presents unique challenges. For instance the definition of a minimum viable product in such a context is different: you cannot provide a healthcare coverage that works only sometimes, you need to partner with existing players and work with their legacy systems, you need to deeply understand […]

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Jackie Dejesse talks about finding Product-Me fit at ProductTank NYC

Finding “Product-Me” Fit

Among other things, I am a product manager at Nucleus, a photographer, and a Oakland native transplanted into NYC. In my journey of building product, I’ve found that it is crucially important to think about the meaning and value you want to create in the world, and what it is about who you are that lets you […]

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Lisa Long at Mind the Product

Taking Your Product Across Cultures by Lisa Long

The commercial world is littered with the wreckage of international expansion plans gone awry, whether it’s the $2 billion that US discount retailer Target misguidedly spent thinking Americans and Canadians are the same, Tesco’s failure to understand US shopping habits with its Fresh & Easy brand or the failure of the HP digital magazine Pivot […]

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Jay Haynes discusses using jobs-to-be-done at ProductTank San Francisco

Building High-Growth Products Using Jobs-To-Be-Done

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform […]

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Shaona Ghosh explains how to learn from the structure in your product data at ProductTank London

How To Learn From Structure In Your Product Data

Shaona Ghosh (Postdoc at University of Cambridge, Engineering) talks about ways of leveraging data in order to build AI and machine learning algorithms that can learn and make intelligent predictions about the product. Data driven AI/Machine Learning algorithms Machine learning algorithms are bottom up AI techniques that are extremely good in finding patterns in data, […]

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Jeff Gothelf at Mind the Product

Scaling Lean Principles by Jeff Gothelf

Coach, lean advocate, and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon. Lean methodologies work well for a single team observes Gothelf: “A lean startup reduces risk by regular and continuous experimentation. When you take the concept of lean and combine it with agile you start to build a practice […]

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Dennis Mortensen talks about designing AI products at ProductTank NYC

Designing Invisible Products

As we created our AI assistants – Amy & Andrew – to help people book meetings painlessly, we encountered quite a few product design challenges which were, quite frankly, completely novel. When designing an artificially intelligent agent that humans would enjoy interactive with via conversation, the factors you need to consider and the hoops you have […]

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