LATEST POSTS

#mtpcon SF 2017 : Product is People

BY Martin Eriksson on June 21, 2017

Mind the Product San Francisco 2017 gathered 1,500 passionate product people from 20 countries and 36 states across the US to the stunning Davies Symphony Hall for another amazing day of learning and sharing. From my opening remarks through most of the talks, one theme emerged – product management has almost nothing to do with […]

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Laura Klein - Introducing the User Map

BY Chris Massey on June 16, 2017

User research expert Laura Klein introduces ProductTank San Francisco to her User Map tool. In this talk you’ll learn the most important questions you need to answer about your customers. User Research Tools: The Problem With Personas Who is your product for? You should know who is buying (or not buying) and using your product. If […]

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Josh Elman - Launching a Rocketship off Someone Else's Back

BY Josh Elman on June 2, 2017

Every early-stage consumer startup spends most of its energy figuring out how to grow something really small to something really big. It is hard gain momentum from a standing start, so a lot of people look for distribution on top of another established platform, like Facebook, Instagram or Twitter. However, founders often ask whether if […]

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Julie Zhou - Building a Culture of Growth

BY Calvin Hoot on May 25, 2017

Julie Zhou, Director of Growth at Yik Yak, tells ProductTank San Francisco how to build a culture of growth. When a startup or new product starts to get some traction, there often comes a decision to hire someone to manage growth without a full picture of what that will actually entail. Julie Zhou leverages her […]

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The Evolution of a Product Manager - Josh McWilliam

BY Tremis Skeete on May 15, 2017

Josh McWilliam is a co-founder and Vice President of Product at College Factual. Their mission is to help every student realize their full potential through the best fit education their money can buy. While their focus is on students with the College Factual brand, they also have other brands like Ed.ai (for advisors), Educate.ai (for […]

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Stakeholders, let ‘em in - Rosemary King

BY Edward Kendall on May 11, 2017

Rosemary King educates us on the importance of involving stakeholders (especially those in senior positions) in the research phases of your products. Collaboration Collaboration is important. As a product manager you enjoy being in control, but at times this control can be detrimental to a product. Rosemary cites a number of examples where collaboration with […]

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Disruptive Product Development - Jenine Lurie

BY Tremis Skeete on May 9, 2017

Jenine Lurie is Founder and Lead Strategist at Disruptive Experience, a New York based design consultancy that applies unique user-centered design strategies to create intuitive and delightful experiences that connect people to products. She has over 15 years experience building world-class products for global brands such as American Express, Kaplan, Sony Entertainment, Financial Times, IBM, […]

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Building a Culture of Innovation: Dave Martin, Digital Director & Product Strategist

BY James Gadsby Peet on May 4, 2017

Product managers are well placed to share learning from failure and to drive a culture of innovation, and so Dave Martin, Digital Director & Product Strategist, talks to ProductTank London about how to build Culture of Innovation in Enterprise Organisations. Learning Fuels Innovation If you’re looking to use innovation to drive growth, then you have to […]

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Product Marketing at Stack Overflow - Alexa Scordato

BY Tremis Skeete on May 3, 2017

Alexa Scordato is the VP of marketing at Stack Overflow. Her company is an online community for programmers, and one of the tops sites in the world. They see over 45 million visitors per month, seven visits per visitor every month, and each visit lasts about six minutes. The main focus of the site is […]

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Experiences in Product: Shendi Wang Explains her Career Path

BY Tremis Skeete on April 26, 2017

Shendi Wang is a Business Leader of Product Development and Innovation at Mastercard. In her ProductTank NYC presentation, she discusses her own personal experiences in product and how they have helped her to discover the types of products she wanted to create. Shendi’s experiences in product started at American Express, developing prepaid products in a […]

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