Archive | Video

Nathalie Nahai

Video: 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & […]

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Nilan Peiris

Video: Product = People by Nilan Peiris

TransferWise is famous for it’s founders, evangelical customers and phenomenal growth – they’re transferring over £500m every month and doubling every 3 months. But what’s the common thread between those three things? At Mind the Product 2015 Nilan Peiris argues that it’s their culture. Product is People. Every single person in your organisation influences the […]

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Kristoffer Lawson

Video: Hardware vs Software product management

Building hardware products presents a set of unique challenges and Kristoffer Lawson, founder and CEO of Solu, found it all the more interesting coming to hardware from his background in software engineering. While it certainly takes more time to build and prototype products in hardware, the process is getting faster and the costs continue to fall. Not […]

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Shiva Rajaraman

Video: Going from Meh to Awesome by Shiva Rajaraman

Shiva Rajaraman has a long record building amazing products across YouTube, Google and now Spotify and joined us at Mind the Product in London to share some of the lessons he’s learned along the way. Relish the random Every product out there has been hacked, extended, or reused by its users in some way, and […]

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Rich Mironov

Video: Making Hard Strategic Decisions about Products & Portfolios

Understanding your product and portfolio strategy is not just a question of features, but also of customer segmentation and staying focused. Rich Mironov talks to ProductTank San Francisco about some of the most common reasons software companies fail, and the secret is that it’s nothing to do with engineering. It’s building the wrong thing, or being unable […]

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Mind the Product 2015

Thanks for making our fourth annual #mtpcon amazing

Another year, another amazing #mtpcon. It’s just a week since over 1,200 passionate product people from 40 countries flocked together in the halls of the Barbican Centre in London for our fourth annual conference. It is without a doubt the biggest product conference in the world, and as ever it was amazing to see so […]

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