Archive | Video

Dr Dan Lockton at ProductTank London MArch 2015

Video: ‘Understanding Understanding’ in Design for Behavioural Change

In March, ProductTank focused on the role of psychology in developing and managing products. In this video Dr Dan Lockton, a visiting research tutor in Innovation Design Engineering at the Royal College of Art, discusses the importance of ‘understanding understanding’ in design for behaviour change. The video covers how emotion can influence behaviour change – from black number […]

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Rosemary-King-January-Product-Tank

Video: Getting the Most from Your User Research

User Research Throughout the Product Lifecycle was the theme of January’s ProductTank. This video shares Rosemary King’s talk on getting the most out of your user research and interviews, and how to overcome common mistakes. A Product Manager at Pivotal Labs, Rosemary highlights a number of what she calls “user research anti patterns” to highlight […]

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Genevieve Bell at Mind the Product

Being Human in a Digital World: Lessons from the intersection of tech & culture

Genevieve Bell is an anthropologist and leads Intel Labs’ interaction and experience research. She uses qualitative and quantitative research into what people want, their desires, hopes and dreams to inspire next generation product design and technical innovation. In this extraordinary talk at #mtpcon, she provokes and reflects on 15 years of researching the intersection of […]

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Max Gadney speaking at ProductTank

Video: The Reality of Bringing Services into Existence

“Every product is a service waiting to happen” was the theme of ProductTank in October. This video shares Max Gadney’s talk on the reality of bringing services into existence. Max Gadney is the leader of After The Flood, a data design agency developing strategy and services and creating digital products and film. Prior to this, […]

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Tim Johns speaking at ProductTank, October 2014

Video: Turning Commoditised Products into Value-adding Services

This video captures Tim John’s talk from October’s ProductTank, which was about “Every product is a service waiting to happen” Tim Johns is a product manager for Hive – British Gas’ corporate start-up. He has been responsible for the development of the Hive Active Heating service, launched in October last year. Prior to his current […]

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Alex Osterwalder

Alex Osterwalder – Designing your Value Proposition

In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of […]

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Fred Destin

Fred Destin – You need to embrace chaos to succeed

Fred Destin, partner at Atlas Ventures and 12-year veteran venture capitalist, talks about the increasing pace of change in the world, the chaos that can create and how we can thrive in that chaos. In this inspiring talk he lays out how difficult it is to predict and define success in today’s fast-paced society. He […]

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