Archive | Video

Emer Kirrane - the importance of data

Analytics is not just for Christmas

Emer Kirrane has had the benefit of working in everything from startups to big enterprises, but mostly she has experience with web analytics, and reasonably clear-cut funnels. Having worked on an analytics product, she had the luxury of using the tool she was optimising for her customers, as well as direct access to the developers who could […]

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Julie Jenson Bennett - Designing Emotion

Designing Emotion

We want to make people not just want, but love our brands – in doing so, we are focussing on “designing emotion”, but the way we understand emotion tends to be very limited. Julie Jenson Bennett dives into how our shifting understanding of emotion should be changing the way we design products, starting with the […]

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Kat Matfield - Behaviour Design - ProductTank

Behavioural Design – What, Why and How

Behaviour design is, in a nutshell, a set of techniques and patterns you can use to change the way people behave and make decisions, or “design that draws on behavioural psychology”. In this ProductTank talk, Kat Matfield points out that we’re all almost certainly already using elements of behavioural design, but accidentally and without necessarily knowing […]

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Andrew Harder at ProductTank

Finding Product Opportunities with User Research

In this ProductTank talk, Andrew Harder talked about common problems that product teams face in finding and choosing opportunities to pursue. He illustrated ways that user research can provide a deep understanding of user needs and help keep product discovery on track by knowing what questions you can and can’t ask of users, as well […]

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Michelle Lotia

10 Tips for Getting UX Research Off the Ground

Michelle Lotia joined us at ProductTank to share her top 10 tips for getting started with UX research, based on her experience building the User Research function at Notonthehighstreet.com from the ground up. While building the function itself, she was also working to educate the organisation about the process, value and collaboration possibilities that having […]

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Adrian Howard

Video: Lean Personas by Adrian Howard

How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You ‘got out of the building’ and you’ve talked to your customers, but how do you communicate and build on what you’ve learned when you get back? Traditionally this meant a lot of up front […]

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Spencer Turner

Video: Lean UX in Product Management

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. […]

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Nathalie Nahai

Video: 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & […]

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