Archive | Video

Peter Duggan discussed product idea generation at ProductTank NYC

Product Idea Generation – The Foundation of Product Development

Peter Duggan is Head of Product Management at Computershare Investor Services, where they have an intangible, service-based financial product, and as an organisation they are heavily focused on revenue goals. In this product idea generation walk-through from ProductTank NYC, Peter talks about how how to source, size, catalogue and prioritise new ideas from across the […]

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Elizabeth Churchill at Mind the Product

Metaphor and Stories in Product Management by Elizabeth Churchill

Product managers are the vision setters and story tellers of a business, according to Elizabeth Churchill, a Director of User Experience at Google – it’s their job to tell compelling stories and engage users. At this year’s London #mtpcon, Churchill, who is a psychologist by training, gave a presentation full of insight and practical takeaways, […]

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Jade Pearn talks about turning mobile into a first-class channel at ProductTank London

Transitioning from Market Stall to App Store

In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. Specifically, looking back on my journey of inheriting legacy app builds and a rapidly evolving customer, whilst working within an organisation with a […]

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Marty Cagan at Mind the Product

Behind Every Great Product by Marty Cagan

In the opening keynote at this year’s London #mtpcon, Silicon Valley Product Group’s Marty Cagan shared his latest thoughts on what makes a great product manager by looking at the people behind some great products. Through his time at eBay, Netscape, HP and elsewhere, Cagan has worked with lots of great product teams, and has […]

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Scott Eblen talks about fintech and break traditions at ProductTank London

Fintech and Shotguns

In this talk from ProductTank London, Scott Eblen (previously Chief Product Officer at Nutmeg) shares some key lessons about product development in Fintech, and uses an interesting analogy to reframe the experience of product development in the Fintech world: manufacturing lead shot. Be Ready To Ignore Tradition In this case, there are actually two traditions that Scot […]

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Martin Eriksson at Mind the Product London 2016

Product Management is More Important Than Ever

Product Management as a role has moved on in leaps and bounds during my career. As the number of people gathered at Mind the Product London 2016 prove – it’s a skill and a job that more and more companies understand, appreciate, and seek out. And the job itself has evolved – from traffic managing […]

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Adam Ghahramani discusses the at of the Relaunch at ProductTank NYC

Tactics for Redesigning and Relaunching Legacy Products

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2 is a popular trade website for the comic, graphic novel, board game and toy industries. The goal for the relaunch was a complete design and code […]

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Lindsay Silver shares a foundation tool for data-driven UX at ProductTank NYC

A Foundation for Data-Driven UX

At ProductTank NYC, Lindsay Silver talked about the challenges of blending the inspiration of fashion and taste with the guidance offered by huge amounts of hard data at Conde Nast, where he is the Head of Data Technology. Specifically, he walked through an internal data product for that leverages UX data to support creative and […]

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James Routledge explains behavioural economics and dynamic pricing at ProductTank London

Using Behavioural Economics and Dynamic Pricing With Your Products

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing […]

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Tracy Abraham talks about marketplace banking at ProductTank London

Marketplace Banking – the “Uber-isation” of Financial Services

At ProductTank London, Tracy Abraham asked whether Finance will be the “final frontier” when it comes to disruption of our digital lives, given how heavily regulated and intense private our financial lives tend to be. Specifically, she explored the ways in which fintech startups are taking on the establishment, putting customers and tech ahead of bureaucracy and […]

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