Archive | Product Management Skills

Dave Wascha discussing Product Culture

Video: Cardinal Sins of Product Management

Thou shall not say “Because that’s the way we’ve always done it.” This was among the lessons we learned from Dave Wascha, Chief Product Officer at Moo.com, at ProductTank March. As Dave said, “This is the most scary, terrifying, insidious thing we face as product managers, and the older you get the more baggage you […]

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When the Product Backlog Runs Out

You’ve got sprint planning coming up and, looking at your backlog, you see that there is nothing ready for the team to work on. I have talked to quite a few product people about this and no matter how experienced they were, all of them told me that this is a situation they’ve encountered at […]

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Sprint Zero – On Designing the Right Thing

Developing great products is hard. The most conservative estimates place new product failure rates at 50% or more.  Many of us can relate to working on an exhilarating project with talented colleagues, where the solution was architected brilliantly and even delivered on-time, only to see the product fall short of expectations in the marketplace. Mark […]

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Be user centered, not user led

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […]

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Patrick Vlaskovits and Brant Cooper at Mind the Product 2013

Video: Lean Product Development

Is your product disruptive or sustaining? There’s nothing wrong with being sustaining by the way – a disruptive company that is successful quickly becomes a sustaining company. The important thing is to understand where on this spectrum you lie because both need to think differently when it comes to everything from marketing to how to […]

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Kelly Goto at Mind the Product 2013

Video: Beyond usable – mapping emotion to experience

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. In her talk at Mind the Product 2013, design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. She argues that we must move past addiction and into meaning — using […]

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Pricing is All About Value

Pricing strategy is all about value. ‘Must-have’ capabilities are more expensive than ‘nice to have’.  So what’s the value to the client? A simple way to look at pricing is to use a three-by-three matrix (like a game of tic-tac-toe or noughts and crosses). The vertical axis is the cost of doing it myself, while […]

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