Archive | Product Management Skills

Jay Haynes discusses using jobs-to-be-done at ProductTank San Francisco

Building High-Growth Products Using Jobs-To-Be-Done

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform […]

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tristan-kromer

Lean experiments: Tristan Kromer on better product process

I spoke to Lean Startup coach Tristan Kromer at Lean Startup Week earlier this month, where he presented a workshop about a “lean experiments toolbox”. Lean Startup Week is a conference for teams and leaders interested in applying a Lean Startup methodology to their product and Tristan helped to organise the Lean Unconference that kicked off […]

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Tanuja Gopal explains how to influence others at ProductTank Oslo

A Framework for Understanding How to Influence Others

At ProductTank Oslo, Tanuja Gopal showed how we can use the power of influence in our day to day work, drawing on her experience as the Director of Application and Data Services for MIT’s Sloan School of Management, and previously as a serial CIO in government organisations. While product managers have the role of being at the intersection […]

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innovation

Change or die: what big business can learn from start-ups about internal innovation

What’s the single key advantage that start-ups consistently hold over big businesses? One which allows them to move faster, and change course quicker than large corporations? It isn’t talent or creativity, and it’s certainly not resources. Start-up nimbleness comes from employee empowerment – a culture where people at all levels of the organization feel free […]

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keyboard

Handling requests for new features in a successful product

If you have a successful product and your users ask for new features that really make sense, then you’re in an enviable position.  However, the way in which you choose handle these requests can play a big role in the product’s future success or failure.  In my experience there are several alternatives worth considering: Do […]

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price-segmentation

When the price is right: managing price segmentation

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no […]

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steps

The biggest challenge for product managers?

A few weeks ago, I invited Mind the Product readers to take part in a brief survey with a simple goal: to identify the biggest challenges product managers face in their role. I’m sincerely grateful to the 47 of you who provided your thoughts, many of which were detailed and insightful in their own right. […]

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