LATEST POSTS

Laura Klein - Introducing the User Map

BY Chris Massey on June 16, 2017

User research expert Laura Klein introduces ProductTank San Francisco to her User Map tool. In this talk you’ll learn the most important questions you need to answer about your customers. User Research Tools: The Problem With Personas Who is your product for? You should know who is buying (or not buying) and using your product. If […]

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Finding Flow in Your Product Management Career

BY Kate Leto on January 17, 2017

A few years ago, I wrote a couple of blog posts about working as a consultant in product management. At that time in London – we’re talking 2011/2012 – it was, dare I say, a bold step to leave a full-time, good product position to go freelance. I’m happy to say that over the past few […]

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My team are my product: How to develop a high-performing team of product managers (or anyone else)

BY Faye Benfield on December 7, 2016

In my role as Head of Product at Comic Relief I currently have one overarching goal: to embed Product as a way of working. This is in order for Product to provide value to the organisation and it is underpinned by developing a high-performing team. During a recent coaching session my coach asked me: “How […]

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Key Questions to Answer Before Customer Testing

BY Taza MohammedBhai on August 2, 2016

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […]

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When Customer Feedback Leads, Positive Metrics Follow

BY Tricia Cervenan on February 23, 2016

It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do […]

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Why Pitching Won't Deliver Great Products

BY Paul Jackson on March 5, 2014

As digital transformation continues to disrupt most industries and organisations, it is depressing to see the extension of the ‘pitch’ process to the selection of agencies and suppliers for product development. Depressing, because the process inevitably rewards those least likely to ever develop something of any value. Anyone familiar with Mad Men knows that advertising […]

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Ask A Product Manager: Effective Product Roadmaps

BY Janna Bastow on June 11, 2013

My question is what have you used to create and maintain the roadmap, and in your experience are there any good resources like sites or books where I could really learn more? I’ve done searches and find lots of very high-level visuals, but I’m not sure that that is the correct way or whether it […]

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