Archive | Product Management Questions

A "digital mannequin", as a placeholder for a real human customer in testing processes.

Key Questions to Answer Before Customer Testing

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […]

Continue Reading · 0
Asking for Customer Feedback is valuable

When Customer Feedback Leads, Positive Metrics Follow

It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do […]

Continue Reading · 0
Mad Men Pitch

Why Pitching Won’t Deliver Great Products

As digital transformation continues to disrupt most industries and organisations, it is depressing to see the extension of the ‘pitch’ process to the selection of agencies and suppliers for product development. Depressing, because the process inevitably rewards those least likely to ever develop something of any value. Anyone familiar with Mad Men knows that advertising […]

Continue Reading · 0
Grafiti Question Mark

Ask A Product Manager: Effective Product Roadmaps

My question is what have you used to create and maintain the roadmap, and in your experience are there any good resources like sites or books where I could really learn more? I’ve done searches and find lots of very high-level visuals, but I’m not sure that that is the correct way or whether it […]

Continue Reading · 16