Archive | Product Management Process

Monthly tools spend breakdown by company size

Limiting costs and waste when developing digital products

Reid Hoffman once remarked, “As the networked age has increased the competitive importance of speed, the key secret is now scaling up at speed.” In other words, the internet has enabled consumers to rapidly and easily access and assess new technologies that in turn become exponentially more valuable via network effects. It’s therefore more important […]

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Michelle Lotia

10 Tips for Getting UX Research Off the Ground

Michelle Lotia joined us at ProductTank to share her top 10 tips for getting started with UX research, based on her experience building the User Research function at Notonthehighstreet.com from the ground up. While building the function itself, she was also working to educate the organisation about the process, value and collaboration possibilities that having […]

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Adrian Howard

Video: Lean Personas by Adrian Howard

How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You ‘got out of the building’ and you’ve talked to your customers, but how do you communicate and build on what you’ve learned when you get back? Traditionally this meant a lot of up front […]

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Spencer Turner

Video: Lean UX in Product Management

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. […]

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Timeline history of Product Management in Tech

The History and Evolution of Product Management

Both new and experienced product managers often ask where this role came from and why it seems to have so much crossover with other roles such as Marketing and UX. While there’s no definitive history of product management, it’s often useful to consider our roots and understand how the role evolved over time. If nothing […]

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Kristoffer Lawson

Video: Hardware vs Software product management

Building hardware products presents a set of unique challenges and Kristoffer Lawson, founder and CEO of Solu, found it all the more interesting coming to hardware from his background in software engineering. While it certainly takes more time to build and prototype products in hardware, the process is getting faster and the costs continue to fall. Not […]

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Rich Mironov

Video: Making Hard Strategic Decisions about Products & Portfolios

Understanding your product and portfolio strategy is not just a question of features, but also of customer segmentation and staying focused. Rich Mironov talks to ProductTank San Francisco about some of the most common reasons software companies fail, and the secret is that it’s nothing to do with engineering. It’s building the wrong thing, or being unable […]

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Marty Cagan at Mind the Product San Francisco

Video: The Root Causes of Product Failure by Marty Cagan

Let’s be honest, most products fail. Even in the best companies this happens – for every Google AdWords there’s a Google Wave. In this insightful talk at Mind the Product San Francisco, the inimitable Marty Cagan outlines what he sees as the root causes of these failures. Most teams today start with an idea, even […]

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