LATEST POSTS

What it Takes to Speak at Mind the Product

BY Martin Eriksson on April 18, 2017

As the curator of the world’s two largest product conferences, I get approached all the time about getting on the #mtpcon stage. We only have so many speaking slots each year, and we review hundreds – if not thousands – of talks in the course of making our selection. In the interest of transparency, I […]

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Top 10 Product Talks of 2016

BY Martin Eriksson on December 27, 2016

Mind the Product and ProductTank were founded on the importance of sharing stories between product managers in order to further our craft, so we love recording those talks and sharing our speakers’ hard-earned lessons with everyone else in the product community. This year we’ve had a bumper crop of amazing talks from ProductTanks meetups all […]

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Save the Date: MTP Engage Hamburg April 28!

BY Arne Kittler on December 21, 2016

It is great to see that more and more product people enjoy getting together for events like ProductTank (now in over 90 cities across the globe!) and two major events of our tribe, the Mind the Product conference in London & San Francisco. It shows that many of us share a healthy curiosity to learn, […]

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Crafting a Creative Culture by Jeff Veen

BY Martin Eriksson on December 16, 2016

In this thought-provoking closing keynote from #mtpcon Jeff Veen, design partner at True Ventures and former VP of Design at Adobe, shared how important a creative culture is, how it allows you to build better products, and what organizations need to do to craft that creative culture. Veen began by asking the audience to picture […]

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The Importance of Listening to Your Customers by David Cancel

BY Martin Eriksson on December 2, 2016

Drift founder and CEO David Cancel spoke about the importance of listening to your customers at this year’s London MTPCon, and gave us some apposite examples of what can happen when companies listen to their customers and when they don’t. Listening to your customers is “one of things we always talk about but few people […]

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Taking Your Product Across Cultures by Lisa Long

BY Martin Eriksson on November 25, 2016

The commercial world is littered with the wreckage of international expansion plans gone awry, whether it’s the $2 billion that US discount retailer Target misguidedly spent thinking Americans and Canadians are the same, Tesco’s failure to understand US shopping habits with its Fresh & Easy brand or the failure of the HP digital magazine Pivot […]

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What we Learned at Mind the Product 2016

BY Martin Eriksson on October 2, 2016

We came, we watched, we listened. And we tweeted – within half an hour of the start of Friday’s conference, #mtpcon was trending in London. But what did we learn? […]

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Making Sense of Any Product by Abby Covert

BY Chris Massey on June 10, 2016

When people think about Information Architecture, they often think of walls covered in post-it notes and whiteboards covered in notes and diagrams. But these are just tools that represent plans and ideas and, more importantly, they’re a way to get into people’s heads and represent the information they’re working with. Information is a ‘material’ that […]

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9 Speakers - 9 Reasons You Need to Attend #mtpcon SF

BY Martin Eriksson on March 3, 2016

[UPDATED] Mind the Product is all about bringing together the most passionate product people from around the world and inspiring them with great content. So I’m thrilled to announce the full line-up of speakers for Mind the Product San Francisco 2016; Ken Norton Ken is a product partner at Google Ventures where he advises startups […]

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Convince the Boss to let you Attend Mind the Product

BY Chris Massey on February 24, 2016

Mind the Product SF is fast approaching (I hope you’ve blocked out May 4th in your calendar), and tickets are selling fast. You’ve decided that you desperately want to attend the product management conference of the year to level-up your skills and network with a rich community of passionate product people. There’s just one last […]

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