Archive | Product Management Characteristics

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Why Your Product Must Stand for Something

Christian Rudder, co-founder of dating site OkCupid, has learned a lot about online dating behaviour. As a data scientist, he’s also been in the unique position of being able to observe how people behave in the dating world when no one is watching them. The insights in his book Dataclysm are fascinating, the one that […]

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Kiko Thiel talks about what drives high performance people at ProductTank London

What Makes People Do Extraordinary Things?

What is the difference between Extraordinary and Excellent? Excellence is about doing what everybody else is doing, but doing it better than those people. In the world of business, this is done by setting standards, clearly articulating your goals and defining the processes by which you will achieve your outcomes. All of this is done […]

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What’s the toughest part of your job?

The product management job has no shortage of challenges, tactical or strategic. There are the ones you sign up for: validating problems in the market, identifying a differentiated value proposition, defining the roadmap, shepherding feature development. For most of us, those things are synonymous with the job itself. Then there are the challenges we don’t […]

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The matrimony of qualitative and quantitative analytics

As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have […]

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Customer Retention Hacking: How to get Users to Commit

Customer retention is like dating. You don’t interact with your significant other the same way on your first date as you do on your 50th or 200th date. Similarly, giving a customer a great experience on day one isn’t going to be the same as on day 50. In order to boost retention numbers and […]

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The Importance of Passionate Stories to Product Design

There’s tight focus on finding and addressing customer pain points in product development. I believe there needs to be similar focus on their passion points. By passion points, I mean moments of profound or unexpected emotion: the joy that ensues results not simply from having a problem solved, but from a visceral, passionate reaction to […]

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View of the levels indicator on an amplifier, as a metaphor for product managers

Great Product Managers Have an Amplifying Effect

After all these years designing digital products and services at Clearleft, we’ve finally realised the secret of our success, and it has nothing to do with us. Well, maybe not NOTHING, but our most satisfying client engagements all have one thing in common (as do our least satisfying engagements), and that’s client-side product management. Catalysts, […]

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