Archive | Product Management Characteristics


What’s the toughest part of your job?

The product management job has no shortage of challenges, tactical or strategic. There are the ones you sign up for: validating problems in the market, identifying a differentiated value proposition, defining the roadmap, shepherding feature development. For most of us, those things are synonymous with the job itself. Then there are the challenges we don’t […]

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The matrimony of qualitative and quantitative analytics

As mobile app technology evolves, it seems logical that our mobile analytics capabilities should evolve proportionally. Yet for the most part, any evolution in the mobile analytics realm is happening at a much more glacial pace. Now that’s not to discount improvements in areas such as data visualisation, product integrations, and real-time capabilities, which have […]

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sitting at a desk

Customer Retention Hacking: How to get Users to Commit

Customer retention is like dating. You don’t interact with your significant other the same way on your first date as you do on your 50th or 200th date. Similarly, giving a customer a great experience on day one isn’t going to be the same as on day 50. In order to boost retention numbers and […]

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The Importance of Passionate Stories to Product Design

There’s tight focus on finding and addressing customer pain points in product development. I believe there needs to be similar focus on their passion points. By passion points, I mean moments of profound or unexpected emotion: the joy that ensues results not simply from having a problem solved, but from a visceral, passionate reaction to […]

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View of the levels indicator on an amplifier, as a metaphor for product managers

Great Product Managers Have an Amplifying Effect

After all these years designing digital products and services at Clearleft, we’ve finally realised the secret of our success, and it has nothing to do with us. Well, maybe not NOTHING, but our most satisfying client engagements all have one thing in common (as do our least satisfying engagements), and that’s client-side product management. Catalysts, […]

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Anne-Lise Waal discusses the essential anatomy of a product manager at ProductTank Oslo

Anatomy of a Product Manager

Anne-Lise Waal strips us product managers down to our skivvies! As the Managing Director of Attensi and former Director of Funcom, she knows a thing or two about the business savvy skills that product managers need to manage the commercial needs of your product. Be metrics driven—but make smart metrics Live and breathe your metrics […]

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Optimus Prime - Transformer and Leader, and metaphor for product leadership

Transformers: Understanding Product Leadership

We are confused and speechless (in the literal sense) when it comes to leadership. Or shall I say management? After all, we generally call ourselves “product managers”, not “product leaders”. Maybe “product directors”? Or “product owners” who need to lead laterally, as they don’t really have the power to call the shots (contrary to those […]

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objectives and key results

Using OKRs to focus on customer problems

It’s that time of the year again. You need to set your team’s OKRs (objectives and key results) for the next quarter. What should go in there? What shouldn’t? What are you going to focus on? Here’s a quick look behind the curtain at what we’ve learned while setting them and making it effective at […]

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