LATEST POSTS

Made With the Finest Rainbows: Was Starbucks' Unicorn Frappuccino a Success?

BY Jenny Wanger on May 2, 2017

Glitter and sparkles swept America by storm the other weekend! Or at least some coffee shops, as Starbucks released its limited edition Unicorn Frappuccino (UF). People were sipping on blue and pink concoctions all over the place, and everyone had an opinion. Not everyone liked it — the top posts on Instagram with #tastesdisgusting were […]

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Be in a Band, not an Orchestra: how to Grow an Agile Product Team

BY Matt Walton on April 3, 2017

Some years ago, I wrote a blog post noting that small teams are more creative and productive than big teams. I suggested that this might be because, like a band, they were self organising, communicated easily and informally and had autonomy over what they played. Band vs Orchestra I contrasted this to an orchestra, which […]

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Launching Products - Paul Yokota (ProductTank NYC)

BY Tremis Skeete on March 1, 2017

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior […]

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Testing and revising contact forms to improve conversion rates - a case study

BY Richard Skinner on September 30, 2016

Have you ever spent months testing and optimising a site and still found yourself falling short of targets? Or ever felt that your site satisfied CRO best practice and been unsure how to get the additional conversion boost you need? What do you do next? How about throwing best practice out the window and adding […]

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Conference Strategies: How We Maximised Value From Attending MTPCon

BY Mark Tattersall on September 6, 2016

How do you get actionable value from a conference like Mind the Product? Too often that post-conference buzz dissipates into tactical priorities and before you know it, weeks have gone by and you’ve forgotten the items you wanted to follow up on or discuss more with your team. This is a story of how the […]

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Products can design themselves

BY Adam Cavallari on July 25, 2016

What prompts someone to shape an idea into a commercial reality?  As a designer, I’m by nature a positive person, and as an entrepreneur I am, of necessity, always positive. So when a friend suggested I think about a mobile device for pre-schoolers (the bPhone is a mobile phone for children aged three to seven), I […]

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Building the Next Financial Times, Faster

BY Chris Massey on June 15, 2016

In 2008, the Financial Times was redesigned in a supposedly Agile way – it took four years, they ended up just shipped what they had, and was not considered a resounding success. Bede McCarthy talks about the latest attempt to update the FT.com site, and how they’re getting it right. The team has hit every major milestone on […]

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Constraints of Digital Delivery and Product Management in Government

BY Chris Massey on June 2, 2016

India Perry is a Civil Service fast streamer who was recently parachuted into HMRC in a Product Manager role for a multi-million user transactional service. With little digital experience, working within a highly collaborative, very experienced team, India had quite a learning experience & shares some of the things she learned along the way. Product […]

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Sleepwalkers: Managing Customer Inertia

BY Adam Ghahramani on April 5, 2016

Don’t look now, but there’s a customer behind you who’s not as she appears. She has Sally’s face and Sally’s credit card, but let me assure you, that is not Sally. Notice the empty eyes and the shuffling gait? She’s a zombie! Just kidding–kind of. Sally is what I call a Sleepwalker and she’s not […]

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Surprising Stories of User Growth - Lessons Learned at Mail.Ru

BY Olya Kuritsyna and Oleg Parinov on January 18, 2016

As product managers, we are used to dealing with users: communicating with them, trying to understand their needs, showing them product ideas and getting their feedback. That’s at the core of what we believe product management basically is. We use several tools like user stories and personas, surveys and usability tests, A/B tests and experiments, […]

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