Archive | Product Management Case Studies

Dave Wascha discussing Product Culture

Video: Cardinal Sins of Product Management

Thou shall not say “Because that’s the way we’ve always done it.” This was among the lessons we learned from Dave Wascha, Chief Product Officer at Moo.com, at ProductTank March. As Dave said, “This is the most scary, terrifying, insidious thing we face as product managers, and the older you get the more baggage you […]

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Video: Culture Club – 12 Lessons in Trying

It’s not easy to build a great product culture.  At ProductTank March, we heard the truth from Tim Warren, the Head of Software Experience for Connected Products at Tesco: Their product culture isn’t perfect (whose is!), but they’re working towards it and making great progress.  Tim talked about 12 lessons learned along the way. Some of […]

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Be user centered, not user led

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […]

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George Berkowski at Mind the Product 2013

Video: How to Build a Billion Dollar App

There have only been 10 startups that have exited for over a billion dollars in the last 5 years, but at Mind the Product 2013, George Berkowski showed that there’s still huge opportunity out there. There are still 6 feature phones for every smart phone in the market and as prices come down that means […]

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Getting Value From Customer Testing

A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When […]

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Video: Doing it properly, at scale

Tom Loosemore, Deputy Director at the UK’s Government Digital Service, spoke at ProductTank recently about how to do product development properly, at scale, in government. It’s an eye-opening case study of how even the most entrenched and sluggish organisations can revitalise their digital presence with the thoughtful application of simple principles of user-centered design and […]

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The Impact Of Cognitive Load

Kathy Sierra recently unleashed a blog post about the impact of cognitive load on people. Kathy goes into great detail and references the latest research on cognition. I was reminded of a situation in a previous incarnation as a satellite engineer that illustrates the problem that cognitive load creates: There were some satellites that were […]

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