Archive | Product Management Case Studies

The 21am bPhone - a mobile device for young children

Products can design themselves

What prompts someone to shape an idea into a commercial reality?  As a designer, I’m by nature a positive person, and as an entrepreneur I am, of necessity, always positive. So when a friend suggested I think about a mobile device for pre-schoolers (the bPhone is a mobile phone for children aged three to seven), I […]

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Bede McCarthy talks about building product in the publishing sector (ProductTank London)

Building the Next Financial Times, Faster

In 2008, the Financial Times was redesigned in a supposedly Agile way – it took four years, they ended up just shipped what they had, and was not considered a resounding success. Bede McCarthy talks about the latest attempt to update the FT.com site, and how they’re getting it right. The team has hit every major milestone on […]

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Alex Bamford - Sleepwalker

Sleepwalkers: Managing Customer Inertia

Don’t look now, but there’s a customer behind you who’s not as she appears. She has Sally’s face and Sally’s credit card, but let me assure you, that is not Sally. Notice the empty eyes and the shuffling gait? She’s a zombie! Just kidding–kind of. Sally is what I call a Sleepwalker and she’s not […]

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MailRU User Growth

Surprising Stories of User Growth – Lessons Learned at Mail.Ru

As product managers, we are used to dealing with users: communicating with them, trying to understand their needs, showing them product ideas and getting their feedback. That’s at the core of what we believe product management basically is. We use several tools like user stories and personas, surveys and usability tests, A/B tests and experiments, […]

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Nilan Peiris

Video: Product = People by Nilan Peiris

TransferWise is famous for it’s founders, evangelical customers and phenomenal growth – they’re transferring over £500m every month and doubling every 3 months. But what’s the common thread between those three things? At Mind the Product 2015 Nilan Peiris argues that it’s their culture. Product is People. Every single person in your organisation influences the […]

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Photo Courtesy of Bert Kaufmann

How to prepare for your product launch

This is the second part in the series of blog posts documenting our path to launching a SaaS product. The first part of this series is available here: Part 1 – Launching a B2B SaaS product Now that we’re getting closer to our launch date, we’re busy preparing. For us, that means coding, design work, documentation, and generally […]

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feature prioritisation

Just Say No: Hard Decisions in Product Management

Warren Buffett, a slightly successful investor, once said, “The difference between successful people and very successful people is that very successful people say ‘no’ to almost everything.” Swap person for company and qualify company with technology startup, and not only is it an informed statement, it’s an absolute fact. At the start of the year, […]

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Screen Shot 2015-01-30 at 10.34.41

5 Lessons We Learned with Our First Product

We recently built and launched our first product, though it wasn’t without difficulty and a number of lessons learned along the way.  We had to make a few tough decisions and accept a few hard truths, which I’ll share with you today. I’m not saying that what we did was necessarily right, and it would […]

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Product Management Whiplash

Avoiding product management whiplash

I recently spent time with some new product managers and nearly all of them commented on how they found it difficult juggling the different disciplines involved. They’re right, there is a lot to juggle, and the context switching can cause some serious whiplash and brain-drain. Each phase of product development requires a different perspective, almost […]

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