Archive | Product Management Basics

Product Managers: Vision, Instinct & Obsession

I wanted to note down my experience of the product management role as after speaking to a few startup founders I’ve heard a lot of differing opinions, at least here in London. (In this post I’ll use the word customer over the word user as I prefer it. User sounds a bit hollow). The basics […]

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Sprint Zero – On Designing the Right Thing

Developing great products is hard. The most conservative estimates place new product failure rates at 50% or more.  Many of us can relate to working on an exhilarating project with talented colleagues, where the solution was architected brilliantly and even delivered on-time, only to see the product fall short of expectations in the marketplace. Mark […]

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Be user centered, not user led

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […]

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Developing Products for the German Market

One of the shortcomings of a product manager is to assume that markets which are geographically close are also culturally and socially similar. This is often the case for Germany, which, although situated comfortably in the centre of Europe, is in several ways quite different to the countries which surround it. I’d like to share […]

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Getting Value From Customer Testing

A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When […]

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Validate or Die: Using Validation to Build the Right Product

As product managers and entrepreneurs, we know the importance of validating an idea before committing to getting it built. However, validation is easier said than done. In fact, it’s possibly one of the hardest things you will ever do in your product life cycle, otherwise products and startups wouldn’t have the abysmal 90%+ failure rate […]

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The Importance Of Narrative

Mid last year, Janna, my co-founder at ProdPad, and I were having trouble understanding where ProdPad was taking us, so we sat down and came up with a narrative and storyboards for our product. Having this narrative for ProdPad has helped immensely and I only wish we had written it down earlier. Product managers need […]

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