LATEST POSTS

Enter The Matrix - Lean Prioritisation

BY Andy Wicks on July 17, 2017

Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customer segments to target are questions that face every organisation on a daily basis. With this being the case, why do companies prioritise so badly? Prioritisation is one of the most critical aspects of product […]

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Using Outsourcing to Launch and Scale Your Product Faster

BY Victor Purolnik on July 10, 2017

Let’s establish this right upfront: nothing beats a well-managed full-time in-house team of local developers. So why would you want to outsource anything? Doesn’t outsourcing come with a lot of headaches just for a bit of saving? As with anything complex, it depends. Outsourcing: Why and When? Are there enough skilled developers at your location? […]

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Using Analytics to Raise Prices and win new Customers

BY Kieran Kilbride-Singh on July 3, 2017

In my experience, to succeed at data-informed product management you need to master “double-think” and be comfortable with two conflicting statements: “Be data-driven” and “don’t trust your data”. Blindly following data can lead to some bad things. Analytics products aren’t perfect – sometimes data capture gets messed up, and slight changes to code can cause […]

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How bad Ideas get on the Roadmap

BY Christian Bonilla on June 19, 2017

Assimilating new hires can take a big bite out of your schedule, but it’s a process I’ve always enjoyed, despite this. Having a captive audience eager to learn about the product is red meat to me. The only part of it that ever made me cringe was when a question about the product roadmap caught me […]

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A Day in the Life of a Product Manager

BY Susanna Paevali on June 7, 2017

This is the introductory piece to a series of interviews with product managers. I am on a quest to find out what different product managers do, how their role compares to product management theory, what their daily struggles are, and how I can become a great product manager myself. Why am I doing this? I want to become […]

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The Evolution of a Product Manager - Josh McWilliam

BY Tremis Skeete on May 15, 2017

Josh McWilliam is a co-founder and Vice President of Product at College Factual. Their mission is to help every student realize their full potential through the best fit education their money can buy. While their focus is on students with the College Factual brand, they also have other brands like Ed.ai (for advisors), Educate.ai (for […]

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Building a Realistic Revenue Projection for a New Product

BY Christian Bonilla on May 10, 2017

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, […]

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Why Product Managers Should Learn to Code

BY Adam Oskwarek on May 5, 2017

Building products is amazing. You take an idea – sometimes big, sometimes small – and with your team you make it real. Or at least you make a version of it come to life and then send it out into the world. Every day I find this creatively inspiring. To craft a product from scratch […]

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Top Tips for Negotiating With Stakeholders

BY Edward Scotcher on April 28, 2017

Product managers are meant to be many things – visionaries, decision makers, leaders and much more. But what about negotiators? Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement. It’s all about setting and managing expectations. Here […]

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Product Requirements: Using a Written or Visual Framework

BY Joseph Aamidor on April 27, 2017

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]

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