Archive | Product Management Basics

Josh McWilliam at ProductTank NYC

The Evolution of a Product Manager – Josh McWilliam

Josh McWilliam is a co-founder and Vice President of Product at College Factual. Their mission is to help every student realize their full potential through the best fit education their money can buy. While their focus is on students with the College Factual brand, they also have other brands like Ed.ai (for advisors), Educate.ai (for […]

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revenue chart

Building a Realistic Revenue Projection for a New Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, […]

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coding

Why Product Managers Should Learn to Code

Building products is amazing. You take an idea – sometimes big, sometimes small – and with your team you make it real. Or at least you make a version of it come to life and then send it out into the world. Every day I find this creatively inspiring. To craft a product from scratch […]

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Top Tips for Negotiating With Stakeholders

Product managers are meant to be many things – visionaries, decision makers, leaders and much more. But what about negotiators? Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement. It’s all about setting and managing expectations. Here […]

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Product Requirements: Using a Written or Visual Framework

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]

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When was the Last Time you Talked to Your Customers?

  I love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers. It’s a bit like data: you won’t find a single founder who doesn’t say: […]

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sxsw

Is Your Chatbot Artificially Intelligent?

The chatter at SXSW this year was all about the chatbot. Several sessions and a lot of side conversations were aimed at helping companies understand what chatbots are and how to use them. I got the sense that everyone wants to have one of these in their product right away. But while everyone talked about the […]

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team working

Why you Need a Sense of Urgency in Product

When I was doing my basic training in the military one of the things our instructors continually stressed was a sense of urgency. Nothing was to be rushed, but equally, nothing was to be done at a leisurely pace either. No need to take five minutes to shower when you are just as clean after […]

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bookmakers

Get Your Team Experimenting More by Using One Little Word…

For me, as for many, the idea of applying a scientific approach (experiments, hypothesis, etc) to product management came from Eric Ries in Lean Startup.  In many ways, the concept was a game changer in how to approach validating product ideas and getting to product market fit. Over the last few years, the idea of using hypotheses […]

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