Archive | Product Management Basics

market prices

Using Pricing to Inform Your Roadmap

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn’t urgent. Now that we’re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, […]

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handshake

Three Ways of Generating Trust for Your Product

Sign up for our product! Tell us about yourself. Fill out your profile. Tell us where you’re going so we can bring you a driver. Let us see your bank transaction data so we can give you financial recommendations. Every time you ask your users for information, they’re going to ask why they should trust […]

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meetings large

How product managers can make meetings great again

It’s become a common trope that product management is less about the management of products and more directly about the management of stakeholder relations. To that end, meetings would seem like an ideal use of time, enabling product managers to communicate with key members of the team. But as most readers know, that’s rarely the […]

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shredded paper 2

Five Reasons Not to Trust Your Analytics Data

Don’t get me wrong, I’m an advocate of data-driven decisions and I prefer my opinions and ideas to be grounded in a robust number backed case. I can have jubilatory moments when analysing figures and seeing the positive impact of what I do, as a product manager. This is also why I continue working out […]

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A "product" rockstar uses their head, hands and heart

Product Rockstars have Head, Hands, and Heart

Every time you look behind a truly great product, you find people. The individuals who have created paradigm shifting, legacy leaving products are distinguished not merely by what they’ve done, but also by who they are. Take a famous example. Thomas Edison pioneered the lightbulb, one of the greatest products of all time. He wasn’t […]

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A product manager's toolkit in any industry - paper prototypes, iphone for note -taking,, and post-it notes.

Becoming an Industry-Agnostic Product Manager

General Skills As a product manager, you are at the epicentre of the wider product team, the glue holding all the pieces together. What I’ve realised in my years of managing product across multiple sectors is that this role does not deviate or change significantly, regardless of industry, whatever product you produce, or for whatever […]

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Writers make great product managers

Why Writers Should Manage Your Tech Projects

  Product managers usually begin their career by doing something else. Interview a dozen candidates to tend to your tech product and you’ll meet former coders, UX designers and marketers. You won’t meet a single writer, and that’s a glaring omission because I think writers make killer product managers. Let me count the ways… Reason […]

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User personas: don’t let them die…

Could you deliver great software without user personas? Possibly. Especially if you are the user of your own system. Having easy access to users or customers is not the luxury of many of us however. In most cases, these people are remote and distributed across large areas or even time zones. Not knowing who the […]

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Andreas Thorsheim on the importance of management and communication when building product

Product, Management & Communication

In an inspiring talk, Andreas Thorsheim talks about information gathering and synthesis in relation to the product manager role, middle management, and stakeholder communication management. He points out that the product manager is a central keystone of information within the organisation, acting both to hold everything together and to channel energy to the parts of […]

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