Archive | Product Management Basics

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Measuring KPIs for a Platform vs a Revenue-Generating Product

There are some important differences between managing a solutions vs a platform product, in terms of providing product value (I wrote about becoming a platform Product Manager recently for Mind the Product). One of the key differences is how you determine and track valuable key performance indicators (KPIs). What are KPIs and how do you […]

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Why you Need a Product Analytics Playbook

When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. It’s much harder to put together a strategy you can return to time and again. Every product is different, of course. There’s not a one-size-fits-all approach. But we do have common methodologies for framing […]

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amber mosquito

Pros and Cons of Market Research Tactics

When it comes to capturing the public’s imagination, few works of fiction have ever done it as well as the movie Jurassic Park did almost 25 years ago – I couldn’t believe it’s been that long either. The special effects were insane for the time, but even more amazing was how the way they resurrected […]

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Finding Inspiration for Customer Journey Mapping

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to […]

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flawless diamond

The Stigma of a Perfect Product

Has anyone ever really created the perfect piece of software? I’d venture that the answer is a resounding “No!” Every product has its flaws, whether in user experience, feature set, bugs, or technical debt. And I think we all know and accept that. Most product leaders are realists. Perfect to a product manager usually means […]

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missing deadline

How to fix Runaway Project Timelines

We’ve all been there: two months into a two-week project and the end still isn’t anywhere in sight. Sometimes a good project goes bad, you learn your lesson, and move on. But sometimes the issue is deeper than that, and it’s not a one-off fluke, but an institutional issue that keeps repeating itself. It’s so […]

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A Product Manager’s Guide to Strong Team Communication

Product managers and their more recent Agile brethren, product owners, hold one of the most demanding positions in an organisation. As the crucial nexus in the product development framework, their plate is all too often full with business demands, technical requirements, and marketing concerns. Product management in this context can feel like chaos, the type […]

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Superpower

Three Superpowers of a Product Manager

As a product manager it’s not uncommon to feel pulled in a million different directions as you work to meet the needs of your customers, developers and company stakeholders. While there are a large number of tools which claim to help you to create value, for me, quite frankly, it boils down to only a few secret weapons […]

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Mind the Product Workshops

Become a Better Product Manager in Just One Weekend

It’s a new year and time to think about how to achieve all those crazy new years resolutions we’ve set ourselves. We can’t help with a healthier lifestyle but we can help you level up your product management career! ProductCamp London We’re excited to announce that the next ProductCamp London will be on Saturday March […]

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