LATEST POSTS

Remember HiPPOs are Humans too...

BY James Gadsby Peet on June 13, 2017

At every tech or product management talk I go to   there is invariably a slide about HiPPOs  – standing for the “Highest Paid Person’s Opinions”. It’s a term used to describe a senior member of the organisation who is not attached to the delivery team full time, and who is expressing a perspective that the […]

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Applying Product Principles to Guide Better Product Decisions

BY Nir Gazit on June 5, 2017

Like a sailor who navigates a path through stormy seas, a product manager needs to navigate their product through the needs of customers, business partners, and stakeholders while following the product vision (the end state for what the product will deliver in the future). This includes making numerous product decisions in a consistent and coherent […]

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The Move From Product to a Service Mindset

BY Andy Budd on May 26, 2017

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist […]

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Keeping Your Stakeholder Relationships in CREDiT

BY julia whitney on May 19, 2017

Stakeholder management is one of the biggest factors in your success in product management. At the same time product managers frequently tell me that it’s one of their biggest challenges. The most powerful foundation for managing stakeholders is building strong, positive relationships with them. To help think about what this means in practice, I’ve developed […]

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Building a Culture of Innovation: Dave Martin, Digital Director & Product Strategist

BY James Gadsby Peet on May 4, 2017

Product managers are well placed to share learning from failure and to drive a culture of innovation, and so Dave Martin, Digital Director & Product Strategist, talks to ProductTank London about how to build Culture of Innovation in Enterprise Organisations. Learning Fuels Innovation If you’re looking to use innovation to drive growth, then you have to […]

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Top Tips for Negotiating With Stakeholders

BY Edward Scotcher on April 28, 2017

Product managers are meant to be many things – visionaries, decision makers, leaders and much more. But what about negotiators? Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement. It’s all about setting and managing expectations. Here […]

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Product Requirements: Using a Written or Visual Framework

BY Joseph Aamidor on April 27, 2017

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]

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When Hollywood Meets Silicon Valley: Why Big Media Needs Product Management

BY Mike Berkley on April 25, 2017

The role of product management is becoming more and more important inside media companies. The reason is twofold: media companies increasingly need a direct relationship with their audiences through new digital products, and they need to transform their cultures to adapt more quickly to the changing world around them. Over the last decade I’ve had […]

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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

BY Madeleine Want on April 21, 2017

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible.  For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising […]

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Building a Product Startup Within an Agency

BY Kieran Forde on April 19, 2017

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. We decided, about 18 months ago, that our consultancy business model, though growing and successful, could benefit from diversification — specifically, from creating something with tangible intellectual property. Six […]

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