LATEST POSTS

The Heartbeat of Product by Nate Walkingshaw

BY Martin Eriksson on July 21, 2017

Nate Walkingshaw is the Chief Experience Officer for Pluralsight, where he is responsible for Product, User Experience, Engineering, and Content, and the co-author of Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams. But he started his career as an EMT (Emergency Medical Technician) at $7.14 an hour, and in this […]

Read More…

Stepping up Your A/B Tests

BY Kevin Shanahan on July 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn. When […]

Read More…

Using Outsourcing to Launch and Scale Your Product Faster

BY Victor Purolnik on July 10, 2017

Let’s establish this right upfront: nothing beats a well-managed full-time in-house team of local developers. So why would you want to outsource anything? Doesn’t outsourcing come with a lot of headaches just for a bit of saving? As with anything complex, it depends. Outsourcing: Why and When? Are there enough skilled developers at your location? […]

Read More…

A Day in the Life of Prad Patel, Product Manager at Trinity Mirror

BY Susanna Paevali on July 5, 2017

Prad Patel is the product manager of video experience in Trinity Mirror, one of the UK’s largest newspaper, magazine and digital publishers. Trinity Mirror’s flagship publication is the Daily Mirror and its portfolio includes more than 200 other titles. A seasoned PM with previous experience in News UK and other well-known news brands, Prad has […]

Read More…

Remember HiPPOs are Humans too...

BY James Gadsby Peet on June 13, 2017

At every tech or product management talk I go to   there is invariably a slide about HiPPOs  – standing for the “Highest Paid Person’s Opinions”. It’s a term used to describe a senior member of the organisation who is not attached to the delivery team full time, and who is expressing a perspective that the […]

Read More…

Applying Product Principles to Guide Better Product Decisions

BY Nir Gazit on June 5, 2017

Like a sailor who navigates a path through stormy seas, a product manager needs to navigate their product through the needs of customers, business partners, and stakeholders while following the product vision (the end state for what the product will deliver in the future). This includes making numerous product decisions in a consistent and coherent […]

Read More…

The Move From Product to a Service Mindset

BY Andy Budd on May 26, 2017

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist […]

Read More…

Keeping Your Stakeholder Relationships in CREDiT

BY julia whitney on May 19, 2017

Stakeholder management is one of the biggest factors in your success in product management. At the same time product managers frequently tell me that it’s one of their biggest challenges. The most powerful foundation for managing stakeholders is building strong, positive relationships with them. To help think about what this means in practice, I’ve developed […]

Read More…

Building a Culture of Innovation: Dave Martin, Digital Director & Product Strategist

BY James Gadsby Peet on May 4, 2017

Product managers are well placed to share learning from failure and to drive a culture of innovation, and so Dave Martin, Digital Director & Product Strategist, talks to ProductTank London about how to build Culture of Innovation in Enterprise Organisations. Learning Fuels Innovation If you’re looking to use innovation to drive growth, then you have to […]

Read More…

Top Tips for Negotiating With Stakeholders

BY Edward Scotcher on April 28, 2017

Product managers are meant to be many things – visionaries, decision makers, leaders and much more. But what about negotiators? Negotiation is rarely mentioned outside an interview for a product manager – yet, in reality, being a product manager is a role that demands good political judgement. It’s all about setting and managing expectations. Here […]

Read More…