Archive | Product Launch

revenue chart

Building a Realistic Revenue Projection for a New Product

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, […]

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cosmic radiation

The Cosmic Background Radiation of the Internet

Fourteen billion years ago the universe was immensely hot, dense plasma. Then, as the universe expanded after the Big Bang, the gases within it cooled. When these gases reached a temperature of around 2,700°C (billions of years before galaxies existed) protons and electrons were able to combine into hydrogen atoms, releasing energy in all directions […]

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Rollercoaster

Building a Product Startup Within an Agency

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. We decided, about 18 months ago, that our consultancy business model, though growing and successful, could benefit from diversification — specifically, from creating something with tangible intellectual property. Six […]

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Ole Mahrt - Product Manager at Monzo, talks at ProductTank London

Building a challenger bank the Monzo way – Ole Mahrt (ProductTank London)

In 2013, the Bank of England scaled back the rules and regulations involved in starting a bank. They hoped to kick-start technological innovation within the banking industry through increasing competition. Companies taking advantage of these changes are aptly labelled as “challenger banks”. Over the last three years there has been new banks springing up across […]

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Graham Kennedy explains how to take a product from conception to delivery at ProductTank Singapore

Taking a Product from Conception to Delivery

In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Throughout my experience as a product leader, I’ve spent much of my time and effort optimizing how to align deliverables with […]

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Jesus Ramirez talks about how branding and product inform each other at ProductTank London

Focusing On Your Brand Will Produce a Better Product

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez, VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in […]

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Paul Yokota on Launching Products

Launching Products – Paul Yokota (ProductTank NYC)

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks. He currently works as a Senior […]

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Christian Miccio and Kana Butkovic talk about internationalisation of complex products at ProductTank London

Launching Complex Products in International Markets

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. How do you manage return policies within a delivery supply chain that stretches across several countries? To what extent is your business model governed by local regulations? […]

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