Archive | Product Design

Azeem Azhar talks about artificial intelligence at ProductTank London

How to Build Great Products in the AI World

What does technology do to society? When technology and human ingenuity gets together, everybody in society profits. If you look at graphs of GDP / capita over long time periods (850 years+), the trend is always upwards. The only things that drag this progress down are severe periods of sickness (like the black death) and […]

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Rahel Bailie discussesthe importance of content in localisation at ProductTank London

Best Practices for Localisation

Rahel Bailie (Chief Knowledge Officer at Scroll LLP) describes content as the “new front door” to your business. From the home page to the error message on your checkout- content enables customers to understand your product and connect with your brand. The process of localisation adapts your content to make it understandable and recognisable by […]

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Joe Leech shares his insights into psychology for designers at ProductTank London

Psychology for Designers – Thinking Fast and Thinking Slow

Joe Leech is a UX consultant and author of the book Psychology for Designers, and he splits his time between doing huge amounts of research, advising companies on design strategy, and rolling his sleeves up and actually doing design work himself. In this energetic talk at ProductTank London, Joe gives some real-world examples from his […]

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Monal Chokshi talks about guerrilla research at ProductTank SF

How Guerrilla Research Can Improve Your Product

Guerrilla feedback can be invaluable for the success of your product. Monal Choksi explains what guerrilla research is, what it isn’t, why it’s useful, and how to fit it alongside your other user research and product development practices. Guerrilla research gathers fast, low cost information from users, and allows you to develop a quick “gut […]

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map

Finding Inspiration for Customer Journey Mapping

Customer journey mapping (CJM) is an underestimated marketing tool. Because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop. But sometimes, you need to create a customer journey map to […]

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flawless diamond

The Stigma of a Perfect Product

Has anyone ever really created the perfect piece of software? I’d venture that the answer is a resounding “No!” Every product has its flaws, whether in user experience, feature set, bugs, or technical debt. And I think we all know and accept that. Most product leaders are realists. Perfect to a product manager usually means […]

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stressed woman with computer

Let’s Stop Talking About Human Error: It’s Your Product

What if I said that there was no such thing as human error, only poorly designed products? Ok, park your pitchfork. Let’s approach this slowly, starting with Emma. It’s pay day in the small firm and hope is running high. Emma, who otherwise enjoys kayaking and reading sci-fi, manages the one-person finance office. She oversees […]

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Jason Fleitz talks about aligning developers and designers at ProductTank NYC

How Designers & Developers Can Work Better Together

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. In this presentation at ProductTank NYC, he explains about how designers and developers can work better together on software […]

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SiQing Lin shares her experiences with Internationalisation and Localisation at ProductTank London

Internationalisation and Localisation

TUI’s small team in London, have designed and built mobile apps which are used by millions of people around the world. SiQing Lin shares how they’ve achieved success at such scale. Build centrally, deliver locally  Their business in Europe is broken into 4 market clusters, that allows them to do things on the ground how […]

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