LATEST POSTS

Stepping up Your A/B Tests

BY Kevin Shanahan on July 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn. When […]

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Building Products AI-First by Aparna Chennapragada

BY Martin Eriksson on July 14, 2017

Over the last 5-10 years our computer’s ability to understand our voice commands and pictures have made dramatic leaps forward – from barely being able to understand simple commands (or different accents) to comprehending complex commands or questions, the way we interact with computers is changing dramatically. And it’s all down to machine learning. Machine […]

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Product Development: Turning Months Into Weeks

BY James Doyle on July 11, 2017

How quickly your definition of “ambitious” can change. Five years ago getting a dog, starting a web company, working on huge projects here at Invoke all would have seemed hugely ambitious to me, but I’ve done them all. Building an effective real-time chat that syncs perfectly between consumers and supports e-commerce would have been ambitious […]

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Memento Product Mori: Of Ethics in Digital Product Design

BY Arne Kittler on July 6, 2017

In this beautifully narrated presentation from MTP Engage, Sebastian Deterding, research fellow at the Digital Creativity Labs at the University of York, challenges us to consider the moral dimensions of our work as product people: Why do many of us engage in building platforms that aim capture the users time (and money) in rather unhealthy […]

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Planning Your Prototype With a Customer Journey Map

BY Lewis Nyman on June 26, 2017

“A prototype is worth a thousand mock-ups,” as the saying goes. By definition a prototype is interactive. At the start of a project, it can be helpful if you create rough prototypes without too much detail. Doing this allows you to have high-level conversations over the direction of the user’s journey, rather than get distracted by specific visuals or […]

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Applying Product Principles to Guide Better Product Decisions

BY Nir Gazit on June 5, 2017

Like a sailor who navigates a path through stormy seas, a product manager needs to navigate their product through the needs of customers, business partners, and stakeholders while following the product vision (the end state for what the product will deliver in the future). This includes making numerous product decisions in a consistent and coherent […]

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Josh Elman - Launching a Rocketship off Someone Else's Back

BY Josh Elman on June 2, 2017

Every early-stage consumer startup spends most of its energy figuring out how to grow something really small to something really big. It is hard gain momentum from a standing start, so a lot of people look for distribution on top of another established platform, like Facebook, Instagram or Twitter. However, founders often ask whether if […]

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The Move From Product to a Service Mindset

BY Andy Budd on May 26, 2017

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist […]

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How to Sell Your Boss on Roadmaps Without Timelines

BY Janna Bastow on May 22, 2017

I wonder what it is about feature roadmaps that is comforting to the C-suite. Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and educated guesses? Is it the delusion that locking your organisation into a plan a year in advance equals […]

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The Cosmic Background Radiation of the Internet

BY Rik Higham on May 8, 2017

Fourteen billion years ago the universe was immensely hot, dense plasma. Then, as the universe expanded after the Big Bang, the gases within it cooled. When these gases reached a temperature of around 2,700°C (billions of years before galaxies existed) protons and electrons were able to combine into hydrogen atoms, releasing energy in all directions […]

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