LATEST POSTS

Building a Realistic Revenue Projection for a New Product

BY Christian Bonilla on May 10, 2017

Here’s a scenario nearly everyone finds themselves in at some point in this line of work: You’re psyched about a new product or feature in the works. You’ve got requirements, design vision, and even a development timeline. You’ve got feedback from potential buyers and they love it. You’re ready to roll, and then you’re asked, […]

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Designing Pricing Strategies: Don't Ask - Experiment!

BY Chris Massey on November 2, 2016

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he […]

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When the price is right: managing price segmentation

BY Mark Stiving on November 1, 2016

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no […]

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Using Behavioural Economics and Dynamic Pricing With Your Products

BY Monika Turska on October 6, 2016

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing […]

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Using Pricing to Inform Your Roadmap

BY Mark Stiving on August 26, 2016

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn’t urgent. Now that we’re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, […]

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Video: Making Hard Strategic Decisions about Products & Portfolios

BY Chris Massey on October 6, 2015

Understanding your product and portfolio strategy is not just a question of features, but also of customer segmentation and staying focused. Rich Mironov talks to ProductTank San Francisco about some of the most common reasons software companies fail, and the secret is that it’s nothing to do with engineering. It’s building the wrong thing, or being unable […]

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2 Questions to Nail Your Product's Initial Price

BY Rob Johnson on September 17, 2014

A common mistake made by entrepreneurs when figuring out where to price their product, is thinking that this is just a question of price alone. YCombinator’s cofounder, Paul Graham, sees a lot of startups. He also has a front-row seat to watching many of those startups crash and burn. In his famous essay The 18 mistakes […]

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