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Workshops at Mind the Product

Mind the Product 2014 workshops

Based on your feedback, we’ve added a day of hands-on learning to the product event of the year – Mind the Product 2014. These workshops will be held on Thursday, September 11 – the day before the conference – at a dedicated venue on Hatton Garden in London. We’ve lined up four amazing half-day workshops […]

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Mind the Product Conference

The Product Conference of the Year

We will be releasing the super early bird tickets on Wednesday, April 30th at noon (GMT) so bookmark our conference site today – last year they all sold out in just 3 minutes! We’re excited to announce our third annual Mind the Product conference, which brings together product leaders from around the world to explore […]

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Tim Harford at Mind the Product 2013

Video: Innovations that matter

Innovation is critical to the success of any product or business, but today it’s so simple to test and measure iterative innovation that we forget that there is a whole other class of innovation – the long shot. You just can’t get to these innovations through a process of marginal gains which makes them much […]

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Kelly Goto at Mind the Product 2013

Video: Beyond usable – mapping emotion to experience

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. In her talk at Mind the Product 2013, design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. She argues that we must move past addiction and into meaning — using […]

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George Berkowski at Mind the Product 2013

Video: How to Build a Billion Dollar App

There have only been 10 startups that have exited for over a billion dollars in the last 5 years, but at Mind the Product 2013, George Berkowski showed that there’s still huge opportunity out there. There are still 6 feature phones for every smart phone in the market and as prices come down that means […]

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Aziz Musa at Mind the Product 2013

Video: Delivering a Pure Product

There are some products you love. Some you even have a slightly unhealthy relationship with. Things you’re completely in love with, whether they’re apps, services or products. At Mind the Product 2013 Aziz Musa posited that these products are pure products, and that pure products is what we should all aim to build.

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Paul Adams at Mind the Product 2013

Video: The next product canvas

When Alexander Graham Bell invented the telephone he pitched it as a broadcast device – that it was for putting on a stage in front of a musician or sermon in order to broadcast it to the world. He had no idea he’d invented a two-way communication device and revolutionized how we could communicate with […]

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Mind the Product 2013 Conference Recap

Another year, another amazing Mind the Product conference. As usual it’s taken us about a week to recover from the maddening rush of putting on such a big event but we’re glad to hear we delivered on our promise to inspire and energise so many of you: #mtpcon has me and my team wanting to […]

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