Archive | MindtheProduct

Des Traynor

Des Traynor – Product strategy in a growing company

“If software is eating the world, then product managers are setting the menu”. Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops […]

Continue Reading · 0
Nir Eyal

Nir Eyal – Building habit-forming products

Nir Eyal, the author and entrepreneur behind the book Hooked: How to Build Habit-Forming Products, talks about the secrets behind the success of companies like Facebook and Twitter. What is it that makes a product habit-forming and even addictive? Nir argues that it’s a hook that consists of a chain of events: a trigger, an […]

Continue Reading · 1
Dave Wascha

Dave Wascha – Inside the mind of the product manager

Dave Wascha, Chief Product Officer at Moo.com, gets inside the mind of the product manager and uncovers how profoundly the structure of the brain dictates how we see and approach the world – most strikingly how the brain has evolved to seek out patterns. This pattern seeking affects all of us, and in fact creates […]

Continue Reading · 0
Kathy Sierra at Mind the Product

Kathy Sierra – Building badass users

Kathy Sierra, who created one of the largest (and friendliest) developer communities, javaranch.com and the bestselling Head First tech book series for O’Reilly, talks about the sociological side of the product development – how to build badass users, not just badass products. She focuses on how to attract users, but also on how to keep […]

Continue Reading · 1
Mind the Product 2014

Thanks for making #mtpcon bigger and better than ever

Last Friday over 1,000 passionate product people from 39 countries descended on the Barbican Centre in London for the biggest product conference in the world. We’ve been completely blown away by the feedback and response from our audience and our speakers – you can see just some of the awesome tweets below. A huge thanks […]

Continue Reading · 0

MTPcon 2014: “We’re doing the right thing”

I’m a product manager and you are my tribe. This tribe keeps growing and it’s amazing to see. Next year we’ll probably have to move to the Wembly stadium. Dave Wascha, Chief product officer at Moo.com. Around 1000 product managers gathered at the Barbican centre for the third Mind the Product conference. “We want to […]

Continue Reading · 0

Mind the Product 2014 – liveblog

Welcome to Mind the Product 2014. We’ll be live-blogging from the conference throughout the day. Welcome And we’re live! First up an intro by ProductTank founder and Mind the Product co-founder Martin Eriksson. We started five years ago and were happy if we got thirty people in a room to talk about products. Look at […]

Continue Reading · 3
Workshops at Mind the Product

Mind the Product 2014 workshops

Based on your feedback, we’ve added a day of hands-on learning to the product event of the year – Mind the Product 2014. These workshops will be held on Thursday, September 11 – the day before the conference – at a dedicated venue on Hatton Garden in London. We’ve lined up four amazing half-day workshops […]

Continue Reading · 1