Archive | MindtheProduct

Nathalie Nahai

Video: 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & […]

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Nilan Peiris

Video: Product = People by Nilan Peiris

TransferWise is famous for it’s founders, evangelical customers and phenomenal growth – they’re transferring over £500m every month and doubling every 3 months. But what’s the common thread between those three things? At Mind the Product 2015 Nilan Peiris argues that it’s their culture. Product is People. Every single person in your organisation influences the […]

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Shiva Rajaraman

Video: Going from Meh to Awesome by Shiva Rajaraman

Shiva Rajaraman has a long record building amazing products across YouTube, Google and now Spotify and joined us at Mind the Product in London to share some of the lessons he’s learned along the way. Relish the random Every product out there has been hacked, extended, or reused by its users in some way, and […]

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Mind the Product 2015

Thanks for making our fourth annual #mtpcon amazing

Another year, another amazing #mtpcon. It’s just a week since over 1,200 passionate product people from 40 countries flocked together in the halls of the Barbican Centre in London for our fourth annual conference. It is without a doubt the biggest product conference in the world, and as ever it was amazing to see so […]

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Marty Cagan at Mind the Product San Francisco

Video: The Root Causes of Product Failure by Marty Cagan

Let’s be honest, most products fail. Even in the best companies this happens – for every Google AdWords there’s a Google Wave. In this insightful talk at Mind the Product San Francisco, the inimitable Marty Cagan outlines what he sees as the root causes of these failures. Most teams today start with an idea, even […]

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Mina Radhakrishnan

Video: The Art of Saying No by Mina Radhakrishnan

As product managers we practice the art of saying no every day. As much as product is about building and shipping great products, invariably in order to launch some things we have to not launch others. And that’s a big part of the job, but it’s never fun and can take it’s toll. In this […]

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