Archive | London

Lisa Long at Mind the Product

Taking Your Product Across Cultures by Lisa Long

The commercial world is littered with the wreckage of international expansion plans gone awry, whether it’s the $2 billion that US discount retailer Target misguidedly spent thinking Americans and Canadians are the same, Tesco’s failure to understand US shopping habits with its Fresh & Easy brand or the failure of the HP digital magazine Pivot […]

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Shaona Ghosh explains how to learn from the structure in your product data at ProductTank London

How To Learn From Structure In Your Product Data

Shaona Ghosh (Postdoc at University of Cambridge, Engineering) talks about ways of leveraging data in order to build AI and machine learning algorithms that can learn and make intelligent predictions about the product. Data driven AI/Machine Learning algorithms Machine learning algorithms are bottom up AI techniques that are extremely good in finding patterns in data, […]

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Jeff Gothelf at Mind the Product

Scaling Lean Principles by Jeff Gothelf

Coach, lean advocate, and author Jeff Gothelf talked about scaling Lean principles at this year’s London #mtpcon. Lean methodologies work well for a single team observes Gothelf: “A lean startup reduces risk by regular and continuous experimentation. When you take the concept of lean and combine it with agile you start to build a practice […]

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Tim Harford at Mind the Product

The Unplayable Piano: How Frustration Makes Us Creative

Behavioural Economist and Financial Times columnist Tim Harford gave us a fascinating presentation on why frustration makes us creative, and why we should sometimes embrace the messiness around us at this year’s #mtpcon. Harford began with the story of a 1975 performance by jazz pianist Keith Jarrett at the Cologne Opera House when, as the […]

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Arne Kittler talks about scaling mobile at ProductTank London

Scaling Mobile is a Middle-Distance Race

In this talk I gave at ProductTank London I share some of my personal learnings of scaling mobile teams at XING to a distributed setup with currently 8 teams who contribute in parallel to fortnightly releases of our iOS and Android apps. While some of the topics I address are specific to web-era companies most […]

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Tom Whitwell shares insights into designing pricing strategies at ProductTank London

Designing Pricing Strategies: Don’t Ask – Experiment!

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he […]

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Lisa Long explains how to find and kill zombie features at ProductTank London

How to Survive the Product Zombie Apocalypse

Survive the product zombie apocalypse with Lisa Long, product Manager at appear.in and co-founder of Six To Start (the company behind the game Zombies Run). In this talk at ProductTank London, Lisa explains why ‘zombie’ products and features are so dangerous to your company as they stagger on, effectively dead but still consuming your resources. […]

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Craig Strong discusses Pearson's Product Lifecycle Management at ProductTank London

Product Lifecycle Management – Beyond the Early Adopter

Craig Strong, VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Pearson are a long established global company with multiple brands and acquisitions., and product lifecycle management has been a catalyst for changing […]

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Mind the Product 2016

Mind the Product Conferences 2017

We’re thrilled to announce our 2017 dates for #mtpcon – and in plenty of time for you to add them to your plans (and budgets!) for next year: San Francisco, June 13 Mind the Product San Francisco will return to the stunning Louise M. Davies Symphony Hall in the heart of the Civic Center on […]

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