Archive | London

Nathalie Nahai

Video: 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & […]

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Nilan Peiris

Video: Product = People by Nilan Peiris

TransferWise is famous for it’s founders, evangelical customers and phenomenal growth – they’re transferring over £500m every month and doubling every 3 months. But what’s the common thread between those three things? At Mind the Product 2015 Nilan Peiris argues that it’s their culture. Product is People. Every single person in your organisation influences the […]

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Shiva Rajaraman

Video: Going from Meh to Awesome by Shiva Rajaraman

Shiva Rajaraman has a long record building amazing products across YouTube, Google and now Spotify and joined us at Mind the Product in London to share some of the lessons he’s learned along the way. Relish the random Every product out there has been hacked, extended, or reused by its users in some way, and […]

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Mind the Product 2015

Thanks for making our fourth annual #mtpcon amazing

Another year, another amazing #mtpcon. It’s just a week since over 1,200 passionate product people from 40 countries flocked together in the halls of the Barbican Centre in London for our fourth annual conference. It is without a doubt the biggest product conference in the world, and as ever it was amazing to see so […]

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Build Better Products With Effective MVPs

The concept of an MVP – or Minimum Viable Product – is a one that comes up a lot in product development. MVPs are an intrinsic part of the build-measure-learn process at the heart of product management processes, offering maximum benefit for minimum effort. Correct implementation of MVPs allows product managers to learn more about customers, deliver […]

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Nilan Peiris, Dana Chisnell and Martina King Complete the Mind the Product London Line-up

As if product leaders from Spotify, Google Ventures, Microsoft and HotelTonight as well as the founder of User Interface Engineering and the Web Psychologist weren’t enough awesomeness on one stage, we’ve got three more rockstar product leaders to round out the line-up at Mind the Product London in September! You have your tickets already right? […]

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