Archive | Guest Post

Analytics Strategy: 5 tips for more reliable reporting

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […]

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Experiments in roadmapping at GOV.UK

Roadmaps can be a powerful tool to communicate the vision for a product’s development, unite teams of makers around common goals and let stakeholders know (roughly) when they can expect the improvements they care about. That’s why everyone loves a good roadmap. But getting them right is hard. Roadmaps are born of all sorts of […]

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Product Managers: Vision, Instinct & Obsession

I wanted to note down my experience of the product management role as after speaking to a few startup founders I’ve heard a lot of differing opinions, at least here in London. (In this post I’ll use the word customer over the word user as I prefer it. User sounds a bit hollow). The basics […]

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Creating New Value

Why is it that some products take off while others fall flat? There are many tactical reasons we can point to such as timing, competition, or product-market fit. Fundamentally though, there is one consistent truth regardless of the reason we may determine: some products create value for the market they’re serving, and some simply do […]

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What is a Technical Product Manager, Anyway?

What does it really mean to be a “Technical” Product Manager?  And how is it different from just a Product Manager?  In this post, I share the difference between these titles plus key Do’s and Don’t’s to help you succeed as a Technical Product Manager. You might have noticed many variations on the Product Manager job title.  Some companies have Strategic Product Managers, […]

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Why Pitching Won’t Deliver Great Products

As digital transformation continues to disrupt most industries and organisations, it is depressing to see the extension of the ‘pitch’ process to the selection of agencies and suppliers for product development. Depressing, because the process inevitably rewards those least likely to ever develop something of any value. Anyone familiar with Mad Men knows that advertising […]

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The World is a Product

People think about what they do and the world around them being as about a process or a project. Both in everyday life and in business. And this is a problem that to my great surprise few people are talking about or trying to solve. I’ll try to convince you why product thinking is usually […]

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Getting Value From Customer Testing

A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When […]

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Pricing is All About Value

Pricing strategy is all about value. ‘Must-have’ capabilities are more expensive than ‘nice to have’.  So what’s the value to the client? A simple way to look at pricing is to use a three-by-three matrix (like a game of tic-tac-toe or noughts and crosses). The vertical axis is the cost of doing it myself, while […]

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