Archive | Guest Post

innovation

Change or die: what big business can learn from start-ups about internal innovation

What’s the single key advantage that start-ups consistently hold over big businesses? One which allows them to move faster, and change course quicker than large corporations? It isn’t talent or creativity, and it’s certainly not resources. Start-up nimbleness comes from employee empowerment – a culture where people at all levels of the organization feel free […]

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price-segmentation

When the price is right: managing price segmentation

Is price segmentation fair? One of the most valuable levers a company has when pricing its products is charging different customers different prices, also known as price segmentation. In essence, a company estimates a buyer’s willingness to pay and does its best to charge as close to that as possible. Of course, there is no […]

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market prices

Using Pricing to Inform Your Roadmap

We often think of pricing as something to do right before launching a new product. Maybe it gets a little thought during development, but it isn’t urgent. Now that we’re approaching launch though, we need a price. Or, sometimes we schedule a pricing meeting to decide whether to change our existing price or, albeit rarely, […]

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Turbocharge your product development by combining in-house and external development teams

Turbocharging Product Development

In the eternal debate over in-house teams or external agencies, everyone is obsessing over the politics of either-or, when they should be focusing on the end goal: the best possible services. And that can only come from an intelligent combination of both. Outsourced Step-Change For many years, we were employed by clients to undertake periodic […]

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Alex Bamford - Sleepwalker

Sleepwalkers: Managing Customer Inertia

Don’t look now, but there’s a customer behind you who’s not as she appears. She has Sally’s face and Sally’s credit card, but let me assure you, that is not Sally. Notice the empty eyes and the shuffling gait? She’s a zombie! Just kidding–kind of. Sally is what I call a Sleepwalker and she’s not […]

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