Archive | Guest Post

Why Pitching Won’t Deliver Great Products

As digital transformation continues to disrupt most industries and organisations, it is depressing to see the extension of the ‘pitch’ process to the selection of agencies and suppliers for product development. Depressing, because the process inevitably rewards those least likely to ever develop something of any value. Anyone familiar with Mad Men knows that advertising […]

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The World is a Product

People think about what they do and the world around them being as about a process or a project. Both in everyday life and in business. And this is a problem that to my great surprise few people are talking about or trying to solve. I’ll try to convince you why product thinking is usually […]

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Getting Value From Customer Testing

A customer testing group can provide value in a variety of situations, ranging from a gut-check to getting long term deep insight. Here’s a guide on how user testing and consultation, alongside a tiered approach to segmenting your customers, can add value to your role as a product manager. Continuous User Testing & Consultation When […]

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Pricing is All About Value

Pricing strategy is all about value. ‘Must-have’ capabilities are more expensive than ‘nice to have’.  So what’s the value to the client? A simple way to look at pricing is to use a three-by-three matrix (like a game of tic-tac-toe or noughts and crosses). The vertical axis is the cost of doing it myself, while […]

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Multi-Armed Bandit Testing

Multi-armed bandit testing involves a statistical problem set-up. The most-used example takes a set of slot machines and a gambler who suspects one machine pays out more or more often than the others.  For every token, they need to decide which slot machine to use in order to maximise winnings from their budget. This set-up […]

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Mind the Product 2013

Mind the Product 2013: How to Create Amazing Products, Exit for a Billion Dollars and Change the Future

At Mind the Product 2013 you could learn how to build a billion-dollar app, think differently about the future, take risks and figure out if your company is disruptive or sustaining. No wonder the attendees’ heads were swimming with information as they headed to the post-conference drinks. “It’s great to get some hands on advice,” […]

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Mind the Product 2013 liveblog

Welcome to the 2013 Mind the Product conference in London. Here you’ll be able to find out what happens during the day. Intro by Mind the Product founder Martin Eriksson What is Mind the Product? It’s an international community with 4000 members and meet-ups in 12 cities around the world . We are a movement, […]

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Succeed as an Executive Product Manager

Five Ways of Becoming a Respected Product Leader in the C-Suite

Modern product management is a relatively young discipline.  There remains a lot of room for a final definition of what product management is and how it can be best organized. At the same time, it is necessary to stake a claim as quickly as possible. Firstly, the career path for product managers needs properly establishing. Secondly, […]

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A Framework For Evaluating Market Opportunity

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new line of products, you know how precarious the effort can be. Some would advocate using the ‘Lean’ method […]

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