LATEST POSTS

Enter The Matrix - Lean Prioritisation

BY Andy Wicks on July 17, 2017

Prioritisation is a necessary evil of every product development lifecycle. Deciding what to build, where to focus limited resources and what customer segments to target are questions that face every organisation on a daily basis. With this being the case, why do companies prioritise so badly? Prioritisation is one of the most critical aspects of product […]

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The Seven Best Ways to Screw Up Your User Research

BY Andrew Harder on July 12, 2017

Understanding your user’s problems is one of the most important things to do when making a new product. But it’s all too easy to make simple mistakes that completely screw up your user research. In this talk, I mined my experience, picked the top seven mistakes I’ve made over the years, and shared insights on lessons […]

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Product Development: Turning Months Into Weeks

BY James Doyle on July 11, 2017

How quickly your definition of “ambitious” can change. Five years ago getting a dog, starting a web company, working on huge projects here at Invoke all would have seemed hugely ambitious to me, but I’ve done them all. Building an effective real-time chat that syncs perfectly between consumers and supports e-commerce would have been ambitious […]

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Thabet Alfishawi - Lessons from a Growth Team

BY Calvin Hoot on July 7, 2017

Thabet Alfishawi, Product Manager on YouTube’s growth platform, gives Product Tank San Francisco a three by three for anyone starting a growth team or thinking of switching to a growth role: three things to get you started three tools for effective growth three mistakes to learn from Get started Begin with a deep understanding of all […]

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A Day in the Life of Prad Patel, Product Manager at Trinity Mirror

BY Susanna Paevali on July 5, 2017

Prad Patel is the product manager of video experience in Trinity Mirror, one of the UK’s largest newspaper, magazine and digital publishers. Trinity Mirror’s flagship publication is the Daily Mirror and its portfolio includes more than 200 other titles. A seasoned PM with previous experience in News UK and other well-known news brands, Prad has […]

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Training: What's the Biggest Challenge for Product Managers?

BY Rosemary King on June 28, 2017

For the past two months, I’ve been conducting research and discovery to help establish some ground rules for the Mind the Product Training Program.  As an organization we’ve set some goals for what we want to accomplish with our training. These are: To offer the same best in class experience that our Mind the Product […]

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Mind the Product San Francisco: A Badass Competition

BY Danielle Colyer on June 4, 2015

Welcome to Mind the Product San Francisco! Seeing as we have legendary badass Kathy Sierra kicking things off, we’re launching the Mind the Product SF Badass Book Competition for all conference attendees! We have 10 copies of Kathy’s book “Badass: Making Users Awesome” to give away throughout the conference – plus another four copies available for badass bloggers. […]

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How to be a better Product Manager this New Year

BY Janna Bastow on December 30, 2014

With the start of a new year – like nearly every other human being on the planet – I have been struck by a spell of optimism and the spirit of self-improvement. And up there on the list is becoming a more awesome product manager. As product people, we’re in the business of forming a […]

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Mind the Product's New Mentoring Scheme

BY Kat Matfield on August 14, 2014

At the very beginning, Mind the Product was simply a few product managers who wanted to find a community of like-minded people. Now, with meet-ups in 21 cities and an annual conference, it’s easy to find fellow product people who want to discuss all that goes into making a successful product, from finding product-market fit […]

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