Archive | ProductTank

Matteo Zanella discusses products that solve complex ecosystem problems at ProductTank SF

Challenges and Approaches to Building Products In Complex Ecosystem

Creating innovative products in complex industries such as healthcare presents unique challenges. For instance the definition of a minimum viable product in such a context is different: you cannot provide a healthcare coverage that works only sometimes, you need to partner with existing players and work with their legacy systems, you need to deeply understand […]

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Jackie Dejesse talks about finding Product-Me fit at ProductTank NYC

Finding “Product-Me” Fit

Among other things, I am a product manager at Nucleus, a photographer, and a Oakland native transplanted into NYC. In my journey of building product, I’ve found that it is crucially important to think about the meaning and value you want to create in the world, and what it is about who you are that lets you […]

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Jay Haynes discusses using jobs-to-be-done at ProductTank San Francisco

Building High-Growth Products Using Jobs-To-Be-Done

I have been practicing jobs-to-be-done (aka jobs theory) for over a decade with the world’s leading companies, leading to me being the Founder & CEO of thrv.com. In this talk, I explain how product managers can use jobs theory to launch high-growth products. Turn Theory into Practice To start with, I demonstrate how product managers can transform […]

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Shaona Ghosh explains how to learn from the structure in your product data at ProductTank London

How To Learn From Structure In Your Product Data

Shaona Ghosh (Postdoc at University of Cambridge, Engineering) talks about ways of leveraging data in order to build AI and machine learning algorithms that can learn and make intelligent predictions about the product. Data driven AI/Machine Learning algorithms Machine learning algorithms are bottom up AI techniques that are extremely good in finding patterns in data, […]

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Dennis Mortensen talks about designing AI products at ProductTank NYC

Designing Invisible Products

As we created our AI assistants – Amy & Andrew – to help people book meetings painlessly, we encountered quite a few product design challenges which were, quite frankly, completely novel. When designing an artificially intelligent agent that humans would enjoy interactive with via conversation, the factors you need to consider and the hoops you have […]

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Jeremy Toeman explains the power of empathy in product management at ProductTank San Francisco

Level Up Your Product Game Using Empathy

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […]

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Arne Kittler talks about scaling mobile at ProductTank London

Scaling Mobile is a Middle-Distance Race

In this talk I gave at ProductTank London I share some of my personal learnings of scaling mobile teams at XING to a distributed setup with currently 8 teams who contribute in parallel to fortnightly releases of our iOS and Android apps. While some of the topics I address are specific to web-era companies most […]

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Tanuja Gopal explains how to influence others at ProductTank Oslo

A Framework for Understanding How to Influence Others

At ProductTank Oslo, Tanuja Gopal showed how we can use the power of influence in our day to day work, drawing on her experience as the Director of Application and Data Services for MIT’s Sloan School of Management, and previously as a serial CIO in government organisations. While product managers have the role of being at the intersection […]

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Tom Whitwell shares insights into designing pricing strategies at ProductTank London

Designing Pricing Strategies: Don’t Ask – Experiment!

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he […]

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Lisa Long explains how to find and kill zombie features at ProductTank London

How to Survive the Product Zombie Apocalypse

Survive the product zombie apocalypse with Lisa Long, product Manager at appear.in and co-founder of Six To Start (the company behind the game Zombies Run). In this talk at ProductTank London, Lisa explains why ‘zombie’ products and features are so dangerous to your company as they stagger on, effectively dead but still consuming your resources. […]

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