Archive | ProductTank

Shaun Russell explains Existentialism for Product Managers

Things Nobody Told Me About Being a Product Manager

Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it. There are things that nobody tells you, so Shaun explains what he’s […]

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Azeem Azhar talks about artificial intelligence at ProductTank London

How to Build Great Products in the AI World

What does technology do to society? When technology and human ingenuity gets together, everybody in society profits. If you look at graphs of GDP / capita over long time periods (850 years+), the trend is always upwards. The only things that drag this progress down are severe periods of sickness (like the black death) and […]

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Rahel Bailie discussesthe importance of content in localisation at ProductTank London

Best Practices for Localisation

Rahel Bailie (Chief Knowledge Officer at Scroll LLP) describes content as the “new front door” to your business. From the home page to the error message on your checkout- content enables customers to understand your product and connect with your brand. The process of localisation adapts your content to make it understandable and recognisable by […]

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Joe Leech shares his insights into psychology for designers at ProductTank London

Psychology for Designers – Thinking Fast and Thinking Slow

Joe Leech is a UX consultant and author of the book Psychology for Designers, and he splits his time between doing huge amounts of research, advising companies on design strategy, and rolling his sleeves up and actually doing design work himself. In this energetic talk at ProductTank London, Joe gives some real-world examples from his […]

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Monal Chokshi talks about guerrilla research at ProductTank SF

How Guerrilla Research Can Improve Your Product

Guerrilla feedback can be invaluable for the success of your product. Monal Choksi explains what guerrilla research is, what it isn’t, why it’s useful, and how to fit it alongside your other user research and product development practices. Guerrilla research gathers fast, low cost information from users, and allows you to develop a quick “gut […]

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Christian Miccio and Kana Butkovic talk about internationalisation of complex products at ProductTank London

Launching Complex Products in International Markets

Christian Miccio (VP Product at First Data) and Kana Butkovic (Programme Director at First Data) set out a detailed strategy for launching physical products on an international scale. How do you manage return policies within a delivery supply chain that stretches across several countries? To what extent is your business model governed by local regulations? […]

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Nathan Snyder talks about cognitive science in product management at ProductTank NYC

Organisation Design & Cognitive Science in Product Development.

Nathan Snyder is co-founder at Nature of Work, a New York based Work Design Studio using organisational development tools blended with cognitive science to help make work more satisfying and fulfilling for all employees. In this talk for Product Leaders, Nathan tells how even large and complex legacy companies can make strategy personal to all […]

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Edith Harbaugh talks about how best to deploy feature flags in your product at ProductTank San Francisco

10 Ways to Use Feature Flags

Take back control of your products with Edith Harbaugh, CEO and Co-Founder at Launch Darkly. Edith shares her expertise with 10 things to do with Feature Flags. She explains why feature flags are beneficial to Product Managers and shows you how to use them to manage risk, keep different groups of users happy, and make […]

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Tony Ulwick talks about Outcome-Driven innovation at ProductTank San Francisco

Outcome-Driven Innovation for Product Managers

Tony Ulwick is a pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. In this talk at ProductTank San Francisco, he shares how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be […]

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Jason Fleitz talks about aligning developers and designers at ProductTank NYC

How Designers & Developers Can Work Better Together

Jason Fleitz is Director of Web Operations at LivePerson, where they develop products such as LiveEngage- a platform that gives companies the ability to engage with their customers anytime on web sites, mobile and social networks. In this presentation at ProductTank NYC, he explains about how designers and developers can work better together on software […]

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