Archive | ProductTank

Michele Ide-Smith discusses Lean UX and product design at ProductTank November 2014

Lean UX and Product Design

Michele Ide-Smith is a UX designer with over 17 years’ experience designing digital products and services. She loves solving complex problems: from re-designing government and educational services, to creating productivity tools for software teams, and she is currently a UX designer and researcher at The European Bioinformatics Institute. In this in-depth case study, Michele will share […]

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Iwan Roberts discusses data-driven product design at the BBC - ProductTank September 2014

Data-Driven Product Design at the BBC

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them […]

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Nick Haley at ProductTank, talking about digital product design at The Guardian

Creating Digital Products & Services at The Guardian

Nick Haley, Head of UX at Guardian News Media, joined us at ProductTank at the BBC to give us practical examples of how his team is becoming more agile and how digital products are iterated every day with real users, breaking his thoughts down into five core principles. 1 – Know Your Audience The UX […]

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Dag Olav Norem discussing Product Management Fundamentals at ProductTank Oslo

Product Management Fundamentals

In order to know how to do something it is important to understand why that something exists in the first place. It is not hard to understand why we need developers. Nor sales, marketing, customer support and so on. But why do we need product managers? “Why” does the role of product manager exist? In a […]

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Randy Silver at Producttank

Product Management Career Resilience

The top 3 (work-related) things that make me feel jealous: Friends talking about the cloud/remote/open-source tools that they use Co-located teams Launching new features in 2 – 3 months rather than 2 – 3 quarters… or years That’s because I’m a Product Manager at an enterprise, and things are different here.  Not bad – there […]

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Yerrie Kim - The Accidental Product Manager

Lessons Of An Accidental Product Manager

Yerrie Kim comes from a background in financial analysis and, spurred by a range of factors she joined EF Education first after meeting the CEO. As someone who never had a computer science background, or even particularly sought out the “product manager” role, Yerrie had to adapt quickly! In this talk she shares some of the […]

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Jono Alderson - Digital Marketing by Numbers

Digital Marketing by Numbers – Objectives, Goals & KPIs

Jono Alderson describes himself as a closet web developer, turned Technical SEO and analytics geek, and now focuses more on data analytics strategy. The key thing he points out in this talk is that data itself isn’t actually useful at all – it’ frameworks for understanding that data which will drive success. We don’t do […]

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Andrew Harder at ProductTank

Finding Product Opportunities with User Research

In this ProductTank talk, Andrew Harder talked about common problems that product teams face in finding and choosing opportunities to pursue. He illustrated ways that user research can provide a deep understanding of user needs and help keep product discovery on track by knowing what questions you can and can’t ask of users, as well […]

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Michelle Lotia

10 Tips for Getting UX Research Off the Ground

Michelle Lotia joined us at ProductTank to share her top 10 tips for getting started with UX research, based on her experience building the User Research function at Notonthehighstreet.com from the ground up. While building the function itself, she was also working to educate the organisation about the process, value and collaboration possibilities that having […]

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