LATEST POSTS

#mtpcon SF 2017 : Product is People

BY Martin Eriksson on June 21, 2017

Mind the Product San Francisco 2017 gathered 1,500 passionate product people from 20 countries and 36 states across the US to the stunning Davies Symphony Hall for another amazing day of learning and sharing. From my opening remarks through most of the talks, one theme emerged – product management has almost nothing to do with […]

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Laura Klein - Introducing the User Map

BY Chris Massey on June 16, 2017

User research expert Laura Klein introduces ProductTank San Francisco to her User Map tool. In this talk you’ll learn the most important questions you need to answer about your customers. User Research Tools: The Problem With Personas Who is your product for? You should know who is buying (or not buying) and using your product. If […]

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Julie Zhou - Building a Culture of Growth

BY Calvin Hoot on May 25, 2017

Julie Zhou, Director of Growth at Yik Yak, tells ProductTank San Francisco how to build a culture of growth. When a startup or new product starts to get some traction, there often comes a decision to hire someone to manage growth without a full picture of what that will actually entail. Julie Zhou leverages her […]

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Stakeholders, let ‘em in - Rosemary King

BY Edward Kendall on May 11, 2017

Rosemary King educates us on the importance of involving stakeholders (especially those in senior positions) in the research phases of your products. Collaboration Collaboration is important. As a product manager you enjoy being in control, but at times this control can be detrimental to a product. Rosemary cites a number of examples where collaboration with […]

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Engaging Product People - the Hamburg Way

BY Arne Kittler on May 5, 2017

Last week the first ever MTP Engage took place in Hamburg and gathered over 300 product people – the largest gathering of product people in Germany ever! – for a day of keynotes, sessions and a number of side events to facilitate exchange among those who attended. We wanted to live up to the event’s […]

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Building a Culture of Innovation: Dave Martin, Digital Director & Product Strategist

BY James Gadsby Peet on May 4, 2017

Product managers are well placed to share learning from failure and to drive a culture of innovation, and so Dave Martin, Digital Director & Product Strategist, talks to ProductTank London about how to build Culture of Innovation in Enterprise Organisations. Learning Fuels Innovation If you’re looking to use innovation to drive growth, then you have to […]

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Product Marketing at Stack Overflow - Alexa Scordato

BY Tremis Skeete on May 3, 2017

Alexa Scordato is the VP of marketing at Stack Overflow. Her company is an online community for programmers, and one of the tops sites in the world. They see over 45 million visitors per month, seven visits per visitor every month, and each visit lasts about six minutes. The main focus of the site is […]

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Experiences in Product: Shendi Wang Explains her Career Path

BY Tremis Skeete on April 26, 2017

Shendi Wang is a Business Leader of Product Development and Innovation at Mastercard. In her ProductTank NYC presentation, she discusses her own personal experiences in product and how they have helped her to discover the types of products she wanted to create. Shendi’s experiences in product started at American Express, developing prepaid products in a […]

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All the Awesome Speakers for #mtpcon SF 2017

BY Martin Eriksson on April 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. But most importantly, we are thrilled to bring you some of the best minds in product and design from around […]

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What it Takes to Speak at Mind the Product

BY Martin Eriksson on April 18, 2017

As the curator of the world’s two largest product conferences, I get approached all the time about getting on the #mtpcon stage. We only have so many speaking slots each year, and we review hundreds – if not thousands – of talks in the course of making our selection. In the interest of transparency, I […]

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