November’s ProductTank London hooked us up to the growing Internet of Things. With the number of connected devices already outstripping the number of humans, Alison Austin (@alicenwondrlnd) brought us three great speakers, who have respectively immersed themselves in this brave new world of ‘mundane computing’, to help guide us through the challenges of design and […]
Tom Loosemore, Deputy Director at the UK’s Government Digital Service, spoke at ProductTank recently about how to do product development properly, at scale, in government. It’s an eye-opening case study of how even the most entrenched and sluggish organisations can revitalise their digital presence with the thoughtful application of simple principles of user-centered design and […]
Another year, another amazing Mind the Product conference. As usual it’s taken us about a week to recover from the maddening rush of putting on such a big event but we’re glad to hear we delivered on our promise to inspire and energise so many of you: #mtpcon has me and my team wanting to […]
At Mind the Product 2013 you could learn how to build a billion-dollar app, think differently about the future, take risks and figure out if your company is disruptive or sustaining. No wonder the attendees’ heads were swimming with information as they headed to the post-conference drinks. “It’s great to get some hands on advice,” […]
Dave Martin, the co-founder of Pocket Recruit, took the stage at ProductTank with practical, useful advice on building mobile products. He shared his experience optimising complex conversion funnels for mobile, and maximising familiar mobile user experience to increase revenue lines from a mobile audience. He touched on difficult challenges on mobile such as testing, wide […]
In our E-Commerce and M-Commerce themed ProductTank, Aziz Musa (@azizmusa), the digital director at Pegasus, talked about his own experience in e-commerce, pulling all-nighters with his team to get the mobile experience at Photobox up to scratch. He explored what compromising on beauty does to your customers, partners, organisation and even your soul. Aziz Musa […]
ProductTank June focused on Product Management In M-Commerce and E-Commerce, looking at what product managers need to consider when building online and mobile shopping experiences. We learned a lot from insightful talks by Tara Etherington (Ribot), Aziz Musa (Pegasus) and Dave Martin (Pocket Recruit), who drew from their own experiences. The event was curated by […]
Presenting at ProductTank May London, Catharina Lavers Mallet (@catharinamallet), head of studio at King, told us all how product management in games is different – it’s about fun, not necessarily about solving problems.
Presenting at May 2013 ProductTank in London, Paul Croft (@Bouncinglemon), production director at Mediatonic, who showed us how a data-driven approach complements the quest for fun, particularly in the world of gaming-as-a-service (GaaS).
Presenting at May 2013 ProductTank in London, Martyn Jones (@ElvisBacon), product manager and game designer at Mind Candy, who spoke to us about validation and iteration during product discovery. Using the ‘double diamond‘ design process as his guiding theme, Martyn entertained us with his unique combination of hand-crafted slides and visual puns to draw out […]