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Peter Duggan discussed product idea generation at ProductTank NYC

Product Idea Generation – The Foundation of Product Development

Peter Duggan is Head of Product Management at Computershare Investor Services, where they have an intangible, service-based financial product, and as an organisation they are heavily focused on revenue goals. In this product idea generation walk-through from ProductTank NYC, Peter talks about how how to source, size, catalogue and prioritise new ideas from across the […]

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Jade Pearn talks about turning mobile into a first-class channel at ProductTank London

Transitioning from Market Stall to App Store

In this talk I gave at ProductTank London, I reflected on how mobile has become a massive traffic channel for M&S in just a couple years and the attitudinal transformation that I helped lead there. Specifically, looking back on my journey of inheriting legacy app builds and a rapidly evolving customer, whilst working within an organisation with a […]

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Scott Eblen talks about fintech and break traditions at ProductTank London

Fintech and Shotguns

In this talk from ProductTank London, Scott Eblen (previously Chief Product Officer at Nutmeg) shares some key lessons about product development in Fintech, and uses an interesting analogy to reframe the experience of product development in the Fintech world: manufacturing lead shot. Be Ready To Ignore Tradition In this case, there are actually two traditions that Scot […]

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Adam Ghahramani discusses the at of the Relaunch at ProductTank NYC

Tactics for Redesigning and Relaunching Legacy Products

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2 is a popular trade website for the comic, graphic novel, board game and toy industries. The goal for the relaunch was a complete design and code […]

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Lindsay Silver shares a foundation tool for data-driven UX at ProductTank NYC

A Foundation for Data-Driven UX

At ProductTank NYC, Lindsay Silver talked about the challenges of blending the inspiration of fashion and taste with the guidance offered by huge amounts of hard data at Conde Nast, where he is the Head of Data Technology. Specifically, he walked through an internal data product for that leverages UX data to support creative and […]

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James Routledge explains behavioural economics and dynamic pricing at ProductTank London

Using Behavioural Economics and Dynamic Pricing With Your Products

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing […]

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Karine Masse discusses the dilemma of Contract v.s. Permanent product roles at ProductTank London

The Permanent / Contract Dilemma for Product Professionals

In this ProductTank talk I give a view of how being a contractor can change the types of roles, responsibilities, companies and skills required of (or available to) a product manager. This is based on my very personal experience (as a hiring manager and a product manager myself) and on conversations had with fellow contractors […]

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Tracy Abraham talks about marketplace banking at ProductTank London

Marketplace Banking – the “Uber-isation” of Financial Services

At ProductTank London, Tracy Abraham asked whether Finance will be the “final frontier” when it comes to disruption of our digital lives, given how heavily regulated and intense private our financial lives tend to be. Specifically, she explored the ways in which fintech startups are taking on the establishment, putting customers and tech ahead of bureaucracy and […]

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Janna Bastow shares her product management toolkit at ProductTank Oslo

The Day-To-Day Product Management Toolkit

In this talk from ProductTank Oslo, Janna Bastow focused on practical advice: What tools should you use as a product manager, and how do you use them? As a product manager you have different areas that all need their own set of tools, such as design, customer success, analytics, product and overall efficiency. Good tools will […]

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Marc Kadish discusses collaborative alignment at ProductTank London

Collaborative Alignment – the ‘Auftragsklärung’ framework

In this talk from Product Tank London, I make a case for the crucial role of alignment in product management. In particular, I present the new framework – ‘Auftragsklärung’ – which includes a nicely designed canvas as a tool to structure and guide this intangible process. ‘Autonomy through alignment’ is one of the catchy phases I used to describe that […]

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