Archive | Data Driven Product Management

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Five Reasons Not to Trust Your Analytics Data

Don’t get me wrong, I’m an advocate of data-driven decisions and I prefer my opinions and ideas to be grounded in a robust number backed case. I can have jubilatory moments when analysing figures and seeing the positive impact of what I do, as a product manager. This is also why I continue working out […]

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Iwan Roberts discusses data-driven product design at the BBC - ProductTank September 2014

Data-Driven Product Design at the BBC

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them […]

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Julia Shalet talks about DIY UX research for product people

DIY User Research for Product People

The specialism of Julia Shalet – a.k.a. The Product Doctor –  is in driving and enabling people-centred product leadership for those working in fast pace environments. She works with clients such as Pearson and Fitbug, enabling their staff to be ‘lean’ in their approach to customer and product development. In this energetic and insightful talk, […]

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Asking for Customer Feedback is valuable

When Customer Feedback Leads, Positive Metrics Follow

It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do […]

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Jono Alderson - Digital Marketing by Numbers

Digital Marketing by Numbers – Objectives, Goals & KPIs

Jono Alderson describes himself as a closet web developer, turned Technical SEO and analytics geek, and now focuses more on data analytics strategy. The key thing he points out in this talk is that data itself isn’t actually useful at all – it’ frameworks for understanding that data which will drive success. We don’t do […]

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Emer Kirrane - the importance of data

Analytics is not just for Christmas

Emer Kirrane has had the benefit of working in everything from startups to big enterprises, but mostly she has experience with web analytics, and reasonably clear-cut funnels. Having worked on an analytics product, she had the luxury of using the tool she was optimising for her customers, as well as direct access to the developers who could […]

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Monthly tools spend breakdown by company size

Limiting costs and waste when developing digital products

Reid Hoffman once remarked, “As the networked age has increased the competitive importance of speed, the key secret is now scaling up at speed.” In other words, the internet has enabled consumers to rapidly and easily access and assess new technologies that in turn become exponentially more valuable via network effects. It’s therefore more important […]

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