Archive | Data Driven Product Management

Emer Kirrane - the importance of data

Analytics is not just for Christmas

Emer Kirrane has had the benefit of working in everything from startups to big enterprises, but mostly she has experience with web analytics, and reasonably clear-cut funnels. Having worked on an analytics product, she had the luxury of using the tool she was optimising for her customers, as well as direct access to the developers who could […]

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Monthly tools spend breakdown by company size

Limiting costs and waste when developing digital products

Reid Hoffman once remarked, “As the networked age has increased the competitive importance of speed, the key secret is now scaling up at speed.” In other words, the internet has enabled consumers to rapidly and easily access and assess new technologies that in turn become exponentially more valuable via network effects. It’s therefore more important […]

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MailRU User Growth

Surprising Stories of User Growth – Lessons Learned at Mail.Ru

As product managers, we are used to dealing with users: communicating with them, trying to understand their needs, showing them product ideas and getting their feedback. That’s at the core of what we believe product management basically is. We use several tools like user stories and personas, surveys and usability tests, A/B tests and experiments, […]

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Spencer Turner

Video: Lean UX in Product Management

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. […]

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SAN FRANCISCO - SEPTEMBER 05:  (L-R) Musician KT Tunstall, Apple CEO Steve Jobs and Starbucks founder Howard Schultz look at new iPod Nano's at an Apple Special event September 5, 2007 in San Francisco, California. Jobs announced a new generation of iPods.  (Photo by Justin Sullivan/Getty Images)

You Don’t Have To Be As Clairvoyant As Steve Jobs To Build Great Products

It’s fashionable to characterize software product leaders as magically prescient. Steve Jobs famously brushed aside customer feedback; he “just knew” how to build software products people would love. Twitter’s Jack Dorsey is similarly clairvoyant according to popular myth, as is Zuck. And so on. But even the greatest product managers know the reality of great […]

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objectives and key results

Using OKRs to focus on customer problems

It’s that time of the year again. You need to set your team’s OKRs (objectives and key results) for the next quarter. What should go in there? What shouldn’t? What are you going to focus on? Here’s a quick look behind the curtain at what we’ve learned while setting them and making it effective at […]

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Rochelle King

Video: Rochelle King on Managing Conflict

We spend a lot of time and effort avoiding conflict but inevitably as product managers and designers we engage in conflict on a regular basis, whether it’s dealing with other teams, giving constructive criticism or simply while engaging divergent points of view. As the leader of user experience at Netflix and now Spotify, Rochelle King […]

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