Archive | Data Driven Product Management

Usman Haque, Yodit Stanton and Patrick Bergel at ProductTank

Product Management and the Internet of Things

April’s ProductTank London considered the question of how to manage devices in an increasingly interconnected world. Marc Abraham (@MAA1) brought us three great speakers to share their experience of the Internet of Things (IoT), product management and connected devices: Usman Haque (@uah) from Umbrellium; Yodit Stanton (@yoditstanton) from Opensensors.IO; and Patrick Bergel (@goodmachine) from Animal […]

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Video: Lean, Fast Feedback and Leopard Print

Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their products. At ProductTank February, Hemal Kuntawala (@hemalkuntawala) talked us through some of the specific insights and assumptions they wanted to challenge.  Each assumption is met with a […]

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Video: Easy A/B Testing F**k-Ups

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […]

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Product Management in Commerce: Online, Offline and Mobile

As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile.  This month we had three eye-opening talks: CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world; “the Malcolm Tucker of testing” Craig […]

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Video: Using Data & Insight in Developing New Products

Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT Sport made a case for using analytics effectively every step of the way. Jo covered off the analytics that were involved in the […]

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