Archive | Data Driven Product Management

Video: Lean, Fast Feedback and Leopard Print

Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their products. At ProductTank February, Hemal Kuntawala (@hemalkuntawala) talked us through some of the specific insights and assumptions they wanted to challenge.  Each assumption is met with a […]

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Video: Easy A/B Testing F**k-Ups

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […]

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Product Management in Commerce: Online, Offline and Mobile

As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile.  This month we had three eye-opening talks: CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world; “the Malcolm Tucker of testing” Craig […]

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Video: Using Data & Insight in Developing New Products

Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT Sport made a case for using analytics effectively every step of the way. Jo covered off the analytics that were involved in the […]

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Video: Data-Driven Nonsense

At ProductTank October, Lee Duddell, the Founder & Head of UX at WhatUsersDo, spoke about some of the potential pitfalls of using analytics. He argued that data is often incomplete, and that blindly following data can lead to incremental improvements that may actually hinder progress on your product. What’s more, he demonstrates how it’s easy […]

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Multi-Armed Bandit Testing

Multi-armed bandit testing involves a statistical problem set-up. The most-used example takes a set of slot machines and a gambler who suspects one machine pays out more or more often than the others.  For every token, they need to decide which slot machine to use in order to maximise winnings from their budget. This set-up […]

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Everything a product manager needs to know about analytics

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […]

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Product Manager Survey 2012

We are doing a survey of product managers. The aim is to assemble data on team sizes, compensation, organisation etc. Once the survey is finished at the end of September we will be publishing a blog post on the aggregate information and any trends we spot. We’ll also happily share the full (anonymised) data set […]

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