Archive | Data Driven Product Management

Rochelle King

Video: Rochelle King on Managing Conflict

We spend a lot of time and effort avoiding conflict but inevitably as product managers and designers we engage in conflict on a regular basis, whether it’s dealing with other teams, giving constructive criticism or simply while engaging divergent points of view. As the leader of user experience at Netflix and now Spotify, Rochelle King […]

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MVP-workshop-post-its

Build Better Products With Effective MVPs

The concept of an MVP – or Minimum Viable Product – is a one that comes up a lot in product development. MVPs are an intrinsic part of the build-measure-learn process at the heart of product management processes, offering maximum benefit for minimum effort. Correct implementation of MVPs allows product managers to learn more about customers, deliver […]

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Customer_feedback_product_managers

The Most Effective Research Tools for Gathering Customer Feedback

It’s no surprise that product teams at companies large and small are increasingly emphasizing methodologies to capture customer feedback early and often. Generating feedback is critical to becoming a user-centric organization, and the chart below illustrates the overwhelmingly positive stock performance of the top 10 companies on Forrester’s Annual Customer Experience Ranking when compared to the […]

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An example dashing dashboard

Four Steps to a Free Data Analysis Platform for Your Product

Understanding how customers use your product is a vital part of product management. To get this insight of how customers are interacting with your product, there are two different routes open to you: Qualitative research, or Quantitative research. Qualitative research involves such methods as user studies, sitting with a focus group, running workshops with users, […]

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The Dreaded Flat Line

Analytics Strategy: 5 tips for more reliable reporting

Measuring the actions real people take on your digital product should be at the heart of your product development efforts. So are you also investing time in the measurement process itself? Most of us product managers work with services which are already live, so measuring what has happened already is critical to deciding what to […]

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Usman Haque, Yodit Stanton and Patrick Bergel at ProductTank

Product Management and the Internet of Things

April’s ProductTank London considered the question of how to manage devices in an increasingly interconnected world. Marc Abraham (@MAA1) brought us three great speakers to share their experience of the Internet of Things (IoT), product management and connected devices: Usman Haque (@uah) from Umbrellium; Yodit Stanton (@yoditstanton) from Opensensors.IO; and Patrick Bergel (@goodmachine) from Animal […]

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