Archive | Data Driven Product Management

Iwan Roberts discusses data-driven product design at the BBC - ProductTank September 2014

Data-Driven Product Design at the BBC

Iwan Roberts (Business analyst, BBC) is part of a relatively small agile team building location services at the BBC, continuously iterating for over a year now. In this ProductTank talk – “Driven By Data” – Iwan gives a whistle-stop tour of how his team has iteratively built a set of operational dashboards to help them […]

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Julia Shalet talks about DIY UX research for product people

DIY User Research for Product People

The specialism of Julia Shalet – a.k.a. The Product Doctor –  is in driving and enabling people-centred product leadership for those working in fast pace environments. She works with clients such as Pearson and Fitbug, enabling their staff to be ‘lean’ in their approach to customer and product development. In this energetic and insightful talk, […]

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Asking for Customer Feedback is valuable

When Customer Feedback Leads, Positive Metrics Follow

It’s an inarguable fact: Metrics are useful. But they’re missing something—they don’t tell you the whole story. Quantitative metrics can tell you that a problem exists, but they can’t tell you what exactly the problem is or why it exists. Product managers are often tasked with increasing KPIs on their products, but they can’t do […]

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Jono Alderson - Digital Marketing by Numbers

Digital Marketing by Numbers – Objectives, Goals & KPIs

Jono Alderson describes himself as a closet web developer, turned Technical SEO and analytics geek, and now focuses more on data analytics strategy. The key thing he points out in this talk is that data itself isn’t actually useful at all – it’ frameworks for understanding that data which will drive success. We don’t do […]

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Emer Kirrane - the importance of data

Analytics is not just for Christmas

Emer Kirrane has had the benefit of working in everything from startups to big enterprises, but mostly she has experience with web analytics, and reasonably clear-cut funnels. Having worked on an analytics product, she had the luxury of using the tool she was optimising for her customers, as well as direct access to the developers who could […]

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Monthly tools spend breakdown by company size

Limiting costs and waste when developing digital products

Reid Hoffman once remarked, “As the networked age has increased the competitive importance of speed, the key secret is now scaling up at speed.” In other words, the internet has enabled consumers to rapidly and easily access and assess new technologies that in turn become exponentially more valuable via network effects. It’s therefore more important […]

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MailRU User Growth

Surprising Stories of User Growth – Lessons Learned at Mail.Ru

As product managers, we are used to dealing with users: communicating with them, trying to understand their needs, showing them product ideas and getting their feedback. That’s at the core of what we believe product management basically is. We use several tools like user stories and personas, surveys and usability tests, A/B tests and experiments, […]

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Spencer Turner

Video: Lean UX in Product Management

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. […]

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