In the second of our annual surveys, we again, looked at the state of working product managers. We had double the responses compared to last year, so have lots of great data to share – this first post will look the general stats, with further posts coming to look at specific aspects in more detail. […]
Author Archive | Simon Cast
Kathy Sierra recently unleashed a blog post about the impact of cognitive load on people. Kathy goes into great detail and references the latest research on cognition. I was reminded of a situation in a previous incarnation as a satellite engineer that illustrates the problem that cognitive load creates: There were some satellites that were […]
Mid last year, Janna, my co-founder at ProdPad, and I were having trouble understanding where ProdPad was taking us, so we sat down and came up with a narrative and storyboards for our product. Having this narrative for ProdPad has helped immensely and I only wish we had written it down earlier. Product managers need […]
Presenting at ProductTank May London, Catharina Lavers Mallet (@catharinamallet), head of studio at King, told us all how product management in games is different – it’s about fun, not necessarily about solving problems.
Presenting at May 2013 ProductTank in London, Paul Croft (@Bouncinglemon), production director at Mediatonic, who showed us how a data-driven approach complements the quest for fun, particularly in the world of gaming-as-a-service (GaaS).
Presenting at May 2013 ProductTank in London, Martyn Jones (@ElvisBacon), product manager and game designer at Mind Candy, who spoke to us about validation and iteration during product discovery. Using the ‘double diamond‘ design process as his guiding theme, Martyn entertained us with his unique combination of hand-crafted slides and visual puns to draw out […]
Minimally Viable Feature approach (MVF) is creating enough of the feature to test the adoption and usefulness before expending lots of resources on fully building out the feature. In the case of ProdPad, we created the simplest form of the roadmap we could, with just enough functionality to be useful and yet provide users with […]
How often do people feel fear when they are using your product? I’m not talking the fear of a haunted house, but the fear of failure, the fear of screwing something up, the fear of making a mistake. Fear when using a product is always there, manifesting itself in different ways. On Twitter it could be […]
An interesting philosophical discussion was triggered on MindTheProduct’s Product Managers Skype chat when I questioned why someone had incomplete user stories in their development backlog. The majority of the answers can be boiled down to “because that is how it is done”. However, I feel there is another way, which offers several advantages over doing the grooming […]
Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […]