Author Archive | Simon Cast

Product Manager Survey Part 2 – UK Results

In part 2 of this series analysing the results of our Product Manager Survey, we’ll be looking at the breakdown of responses from people based in the UK. If you missed it, you can also read Part 1 of the survey results. Some 40% of the responses came from the UK. Of those responses, 60% […]

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Video: Building up your Product Team’s Immune System

We’ve all been there: the “infections” that product teams are subjected to, slowly wearing away the team’s performance. To counter this you need to build an immune system for your product team so they can fight off the infections, be healthy, and work together to build great products. How? Mairead O’Connor (@maireadoconnor) provides pointers for […]

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Product Manager Survey 2013 Results – Overview

In the second of our annual surveys, we again, looked at the state of working product managers. We had double the responses compared to last year, so have lots of great data to share – this first post will look the general stats, with further posts coming to look at specific aspects in more detail. […]

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The Impact Of Cognitive Load

Kathy Sierra recently unleashed a blog post about the impact of cognitive load on people. Kathy goes into great detail and references the latest research on cognition. I was reminded of a situation in a previous incarnation as a satellite engineer that illustrates the problem that cognitive load creates: There were some satellites that were […]

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The Importance Of Narrative

Mid last year, Janna, my co-founder at ProdPad, and I were having trouble understanding where ProdPad was taking us, so we sat down and came up with a narrative and storyboards for our product. Having this narrative for ProdPad has helped immensely and I only wish we had written it down earlier. Product managers need […]

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Video: Product Management in Games at Mind Candy

Presenting at May 2013 ProductTank in London, Martyn Jones (@ElvisBacon), product manager and game designer at Mind Candy, who spoke to us about validation and iteration during product discovery.  Using the ‘double diamond‘ design process as his guiding theme, Martyn entertained us with his unique combination of hand-crafted slides and visual puns to draw out […]

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The Minimally Viable Feature Approach

Minimally Viable Feature approach (MVF) is creating enough of the feature to test the adoption and usefulness before expending lots of resources on fully building out the feature. In the case of ProdPad, we created the simplest form of the roadmap we could, with just enough functionality to be useful and yet provide users with […]

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Fear or the fallacy of intuitive UX

How often do people feel fear when they are using your product? I’m not talking the fear of a haunted house, but the fear of failure, the fear of screwing something up, the fear of making a mistake. Fear when using a product is always there, manifesting itself in different ways. On Twitter it could be […]

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