Author Archive | Martin Eriksson


Top 10 Ways to Scare Your Product Manager this Halloween

In the spirit of Halloween we asked our community of Product Managers on Slack (you have joined our slack chat for product managers right?) what would scare them the most. Predictably, the results were hilarious:   1. Book a roadmap planning session full of HiPPOs. Shanin Schuessler   2. “Can you prepare a Gantt chart […]

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Nathalie Nahai

Video: 5 Psychological Principles of Persuasive Product Design by Nathalie Nahai

You have to understand the psychological triggers, biases & motivations that drive your customers, and in this exceptional talk from Mind the Product 2015 Nathalie Nahai, the Web Psychologist, uncovers five of the most important psychological principles that underly persuasive product design online. 1. Endowed Progress We’re naturally motivated to complete tasks we’ve started & […]

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Timeline history of Product Management in Tech

The History and Evolution of Product Management

Both new and experienced product managers often ask where this role came from and why it seems to have so much crossover with other roles such as Marketing and UX. While there’s no definitive history of product management, it’s often useful to consider our roots and understand how the role evolved over time. If nothing […]

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Nilan Peiris

Video: Product = People by Nilan Peiris

TransferWise is famous for it’s founders, evangelical customers and phenomenal growth – they’re transferring over £500m every month and doubling every 3 months. But what’s the common thread between those three things? At Mind the Product 2015 Nilan Peiris argues that it’s their culture. Product is People. Every single person in your organisation influences the […]

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Shiva Rajaraman

Video: Going from Meh to Awesome by Shiva Rajaraman

Shiva Rajaraman has a long record building amazing products across YouTube, Google and now Spotify and joined us at Mind the Product in London to share some of the lessons he’s learned along the way. Relish the random Every product out there has been hacked, extended, or reused by its users in some way, and […]

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Mind the Product 2015

Thanks for making our fourth annual #mtpcon amazing

Another year, another amazing #mtpcon. It’s just a week since over 1,200 passionate product people from 40 countries flocked together in the halls of the Barbican Centre in London for our fourth annual conference. It is without a doubt the biggest product conference in the world, and as ever it was amazing to see so […]

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