Author Archive | Martin Eriksson

Des Traynor

Des Traynor – Product strategy in a growing company

“If software is eating the world, then product managers are setting the menu”. Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops […]

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Nir Eyal

Nir Eyal – Building habit-forming products

Nir Eyal, the author and entrepreneur behind the book Hooked: How to Build Habit-Forming Products, talks about the secrets behind the success of companies like Facebook and Twitter. What is it that makes a product habit-forming and even addictive? Nir argues that it’s a hook that consists of a chain of events: a trigger, an […]

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Dave Wascha

Dave Wascha – Inside the mind of the product manager

Dave Wascha, Chief Product Officer at Moo.com, gets inside the mind of the product manager and uncovers how profoundly the structure of the brain dictates how we see and approach the world – most strikingly how the brain has evolved to seek out patterns. This pattern seeking affects all of us, and in fact creates […]

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Kathy Sierra at Mind the Product

Kathy Sierra – Building badass users

Kathy Sierra, who created one of the largest (and friendliest) developer communities, javaranch.com and the bestselling Head First tech book series for O’Reilly, talks about the sociological side of the product development – how to build badass users, not just badass products. She focuses on how to attract users, but also on how to keep […]

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Mind the Product 2014

Thanks for making #mtpcon bigger and better than ever

Last Friday over 1,000 passionate product people from 39 countries descended on the Barbican Centre in London for the biggest product conference in the world. We’ve been completely blown away by the feedback and response from our audience and our speakers – you can see just some of the awesome tweets below. A huge thanks […]

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Workshops at Mind the Product

Mind the Product 2014 workshops

Based on your feedback, we’ve added a day of hands-on learning to the product event of the year – Mind the Product 2014. These workshops will be held on Thursday, September 11 – the day before the conference – at a dedicated venue on Hatton Garden in London. We’ve lined up four amazing half-day workshops […]

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ProductTank hits 21 cities and keeps on growing

Four years ago I founded ProductTank with the simple goal of gathering a couple of product managers together in London to share our experiences and lessons learned. Product Management can be a lonely and sometimes frustrating job – especially in a start-up – and I wanted a group of peers I could kvetch about it […]

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Mind the Product Conference

The Product Conference of the Year

We will be releasing the super early bird tickets on Wednesday, April 30th at noon (GMT) so bookmark our conference site today – last year they all sold out in just 3 minutes! We’re excited to announce our third annual Mind the Product conference, which brings together product leaders from around the world to explore […]

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