Author Archive | Martin Eriksson

Nathalie Nahai

The Psychology Behind Successful Products by Nathalie Nahai

In this talk from Mind The Product San Francisco, Nathalie Nahai explains the psychological principles behind the successful conversion, adoption and monetization of products, and how you can use these techniques in a nice vs naughty way. Nathalie is the Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion. Having […]

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#mtpcon london

Announcing the #mtpcon London 2016 Speakers

Our San Francisco conference next month is sold out, so what better time to start to start talking about our London conference on September 30, 2016? We’re really excited about this year’s London conference, as it promises to be our best yet. Not only are we adding a ton of optional events before and after […]

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Experience

Why Product Management Experience Matters

David Cancel recently stirred up some controversy by arguing that when it comes to hiring Product Managers (tl;dr) “Experience doesn’t matter. Mindset and hunger do.” While I understand that this is his personal experience and not a hard and fast rule for everyone, I think some of the reasons he outlines are outdated and no […]

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PRDs must die

Product Requirement Documents Must Die

I’ve been doing product management for a long time, and I remember very well what it was like to work on Product Requirement Documents (aka PRDs, Market Requirements, Business Requirements, Functional Specs, and more). But the last one I wrote was in 2005, and it’s not because they’re a lot of work (and they are) […]

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Mind the Product San Francisco

9 Speakers – 9 Reasons You Need to Attend #mtpcon SF

[UPDATED] Mind the Product is all about bringing together the most passionate product people from around the world and inspiring them with great content. So I’m thrilled to announce the full line-up of speakers for Mind the Product San Francisco 2016; Ken Norton Ken is a product partner at Google Ventures where he advises startups […]

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product hero

Become a Product Hero in Just One Weekend

There are two paths to being a product hero – bringing new skills back to your team or sharing your hard earned lessons with the wider product community – so we’re putting together a weekend in London where you can do both! Join us in April to hone your skills with one of our awesome […]

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Mind the Product Workshops

Level Up your Product Management Skills at #mtpcon SF

Based on your feedback we’re adding an optional pre-conference day full of in-depth product management workshops to help you level up your skills and kick even more ass than before! We’ve lined up five amazing full-day workshops with true experts in the field and we’re keeping them small and focused with a maximum of 24 […]

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