Author Archive | Martin Eriksson

Alex Osterwalder

Alex Osterwalder – Designing your Value Proposition

In this video, Alex Osterwalder- the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of […]

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mtpcon is coming to san francisco

We’re coming to San Francisco

Today is a very special day, as I get to announce that Mind the Product is coming to San Francisco. We started this conference in 2012, and over the last three years this awesome day of all things product has only gotten bigger and better. In 2014 we brought together over 1,000 product people from 39 […]

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Fred Destin

Fred Destin – You need to embrace chaos to succeed

Fred Destin, partner at Atlas Ventures and 12-year veteran venture capitalist, talks about the increasing pace of change in the world, the chaos that can create and how we can thrive in that chaos. In this inspiring talk he lays out how difficult it is to predict and define success in today’s fast-paced society. He […]

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Irene Au

Irene Au – Design is as important as technology

Irene Au, operating partner at Khosla Ventures, led the user experience team at Google for six years and the user experience and design team at Yahoo! for eight years. In this talk she looks at how the different views of design at Google and Yahoo affected the companies. What was it about Yahoo’s organisational structure […]

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Des Traynor

Des Traynor – Product strategy in a growing company

“If software is eating the world, then product managers are setting the menu”. Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops […]

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Nir Eyal

Nir Eyal – Building habit-forming products

Nir Eyal, the author and entrepreneur behind the book Hooked: How to Build Habit-Forming Products, talks about the secrets behind the success of companies like Facebook and Twitter. What is it that makes a product habit-forming and even addictive? Nir argues that it’s a hook that consists of a chain of events: a trigger, an […]

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Dave Wascha

Dave Wascha – Inside the mind of the product manager

Dave Wascha, Chief Product Officer at Moo.com, gets inside the mind of the product manager and uncovers how profoundly the structure of the brain dictates how we see and approach the world – most strikingly how the brain has evolved to seek out patterns. This pattern seeking affects all of us, and in fact creates […]

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Kathy Sierra at Mind the Product

Kathy Sierra – Building badass users

Kathy Sierra, who created one of the largest (and friendliest) developer communities, javaranch.com and the bestselling Head First tech book series for O’Reilly, talks about the sociological side of the product development – how to build badass users, not just badass products. She focuses on how to attract users, but also on how to keep […]

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