Author Archive | Martin Eriksson

Mind the Product Conference

The Product Conference of the Year

We’re excited to announce our third annual Mind the Product conference, which brings together product leaders from around the world to explore the intersection of design, technology and business. This year is all about the people who make outstanding products and is going to be even bigger and better than ever. Here’s why:

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Tara Hunt at Mind the Product 2013

Video: Your product doesn’t sell itself

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […]

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Andy Budd at Mind the Product 2013

Video: Design as a Competitive Advantage

Imagine you’re building a new product – say a Death Star. And it’s solving a particularly pesky problem – getting rid of Rebel Scum. You don’t really care what it looks like or if it’s particularly efficiently designed – so it tends to be seen as an engineering problem. But in the rush to market […]

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Be user centered, not user led

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […]

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Cennydd Bowles at Mind the Product 2013

Video: Product Design for Tomorrow

It’s easy to joke about the retro-futurism of the 1950′s with its kitsch views and inaccurate predictions, but we all still love it. We’re all excited about technology and digital product design, but what does it hold for our future? What are the opportunities and challenges ahead of us?

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Patrick Vlaskovits and Brant Cooper at Mind the Product 2013

Video: Lean Product Development

Is your product disruptive or sustaining? There’s nothing wrong with being sustaining by the way – a disruptive company that is successful quickly becomes a sustaining company. The important thing is to understand where on this spectrum you lie because both need to think differently when it comes to everything from marketing to how to […]

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Tim Harford at Mind the Product 2013

Video: Innovations that matter

Innovation is critical to the success of any product or business, but today it’s so simple to test and measure iterative innovation that we forget that there is a whole other class of innovation – the long shot. You just can’t get to these innovations through a process of marginal gains which makes them much […]

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Kelly Goto at Mind the Product 2013

Video: Beyond usable – mapping emotion to experience

Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. In her talk at Mind the Product 2013, design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. She argues that we must move past addiction and into meaning — using […]

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