Author Archive | Martin Eriksson

Workshops at Mind the Product

Mind the Product 2014 workshops

Based on your feedback, we’ve added a day of hands-on learning to the product event of the year – Mind the Product 2014. These workshops will be held on Thursday, September 11 – the day before the conference – at a dedicated venue on Hatton Garden in London. We’ve lined up four amazing half-day workshops […]

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ProductTank hits 21 cities and keeps on growing

Four years ago I founded ProductTank with the simple goal of gathering a couple of product managers together in London to share our experiences and lessons learned. Product Management can be a lonely and sometimes frustrating job – especially in a start-up – and I wanted a group of peers I could kvetch about it […]

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Mind the Product Conference

The Product Conference of the Year

We will be releasing the super early bird tickets on Wednesday, April 30th at noon (GMT) so bookmark our conference site today – last year they all sold out in just 3 minutes! We’re excited to announce our third annual Mind the Product conference, which brings together product leaders from around the world to explore […]

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Tara Hunt at Mind the Product 2013

Video: Your product doesn’t sell itself

What are the elements of a successful product? It’s never one thing but in addition to building an awesome product, it’s also about external factors (like market maturity, demand, etc) and of course marketing. It’s never just “build it, and they will come” but about achieving the right fit between all three. Skeptical? Over 450,000 […]

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Andy Budd at Mind the Product 2013

Video: Design as a Competitive Advantage

Imagine you’re building a new product – say a Death Star. And it’s solving a particularly pesky problem – getting rid of Rebel Scum. You don’t really care what it looks like or if it’s particularly efficiently designed – so it tends to be seen as an engineering problem. But in the rush to market […]

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Be user centered, not user led

There’s a common misconception out there that user centered design means being led by the user. The clearest example is the oft-repeated fallacy that Apple isn’t a user centered organization because they never ask users what they want. In some instances, being user centered means ignoring or even going against explicit user wishes in order […]

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Cennydd Bowles at Mind the Product 2013

Video: Product Design for Tomorrow

It’s easy to joke about the retro-futurism of the 1950′s with its kitsch views and inaccurate predictions, but we all still love it. We’re all excited about technology and digital product design, but what does it hold for our future? What are the opportunities and challenges ahead of us?

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