Author Archive | Janna Bastow

Dave Wascha discussing Product Culture

Video: Cardinal Sins of Product Management

Thou shall not say “Because that’s the way we’ve always done it.” This was among the lessons we learned from Dave Wascha, Chief Product Officer at Moo.com, at ProductTank March. As Dave said, “This is the most scary, terrifying, insidious thing we face as product managers, and the older you get the more baggage you […]

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Video: Culture Club – 12 Lessons in Trying

It’s not easy to build a great product culture.  At ProductTank March, we heard the truth from Tim Warren, the Head of Software Experience for Connected Products at Tesco: Their product culture isn’t perfect (whose is!), but they’re working towards it and making great progress.  Tim talked about 12 lessons learned along the way. Some of […]

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Why Your Roadmap Should Be Flexible

I talk to a shocking number of Product Managers on a regular basis who are exasperated at their company’s approach to roadmapping. Some companies refuse outright to have a roadmap, instead opting to put to paper only what they can commit to in the next few sprints – ie. a release plan or project plan. […]

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Product Management at SXSW

A couple weeks ago, the MTP team headed out to Austin for the SXSW festival.  This was our third year running, and held a great ProductTank Drinks @ SXSW event, taking over the patio bar of Little Woodrow’s on the popular 6th street downtown. Once again, the sun (just barely) came out for ProductTank, and […]

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Video: Lean, Fast Feedback and Leopard Print

Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their products. At ProductTank February, Hemal Kuntawala (@hemalkuntawala) talked us through some of the specific insights and assumptions they wanted to challenge.  Each assumption is met with a […]

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Video: Easy A/B Testing F**k-Ups

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […]

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Video: Mobile Product Design for the Real World

Building for the mobile era today is akin to the early television era.  We’re right at the beginning and we’re just starting to see the effects of the mobile revolution.  Think, the first real mobile app store is only 6 years old. Runar Reistrup (@runarreistrup), CEO at Depop, was building for mobile years prior, when there […]

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Video: The Coolest Job in the World

Imagine being just like James Bond. When 007 walks into an exclusive bar, the barman recognises him and pours his vodka martini (shaken not stirred, of course). You don’t see Bond having to pull out his wallet to pay, he is automatically extended credit.  At ProductTank January, Yuval Samet (@yuvalsamet) of Klarna talks about how they […]

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Video: Stripe uses Product as a Competitive Advantage

How can an API for payments, admittedly not the most alluring of products, still garner so much love from its users? Andy Young (@andyy) asked the same question at ProductTank January. Andy works on UK things at Stripe, a company in the payments space that just yesterday got funded with a valuation of $1.75B, talked […]

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Alex Jones

Video: The Future is not an Internet-Connected Egg Box

The recent trends, of everything becoming connected, show no signs of letting up. By 2020, predictions state that over 50 billion items will be Internet-connected, from lightbulbs to plugs to fridges. Even yoga mats, argued Alex Jones, a business design consultant at Fjord, at the ProductTank November event – as a rule of thumb, all […]

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