Author Archive | Edward Kendall

Rosemary King: Managing Stakeholders

Stakeholders, let ‘em in – Rosemary King

Rosemary King educates us on the importance of involving stakeholders (especially those in senior positions) in the research phases of your products. Collaboration Collaboration is important. As a product manager you enjoy being in control, but at times this control can be detrimental to a product. Rosemary cites a number of examples where collaboration with […]

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