Author Archive | Chris Massey

Davide Scalzo discussed Product Lifecycle Management at ProductTank London

Design Thinking – From Idea to Product

Davide Scalzo, previously Product Director at Yplan, encourages us to use Design Thinking to re-think how we carry an idea from concept, through the development process to launch. By focusing on user empathy, not user research, Design Thinking takes us right back to customer connection and reminds us why we all came here in the […]

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A product manager's toolkit in any industry - paper prototypes, iphone for note -taking,, and post-it notes.

Top 10 Product Guest Posts of 2016

2016 has been a year when the craft of product management grew, evolved, and matured at a staggering rate! While Martin highlighted the top product talks of 2016 yesterday, I’d like to take a few moments to look over the most popular guests posts on the Mind the Product blog – both to acknowledge the […]

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Christoph Auer-Welsbach talks about natural language processing with IBM Watson at ProductTank London

The Future of Talking to Technology

Christoph Auer-Welsbach, Partner Innovation Leader at IBM Watson, introduces us to Watson. ‘Talking with Technology’ is an engaging and thought-provoking talk about how Artificial Intelligence is changing the interface between humans and machines. The era of human-machine relationships is transforming customer interactions and provides new opportunities to scale and enhance human expertise.  As product managers, […]

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Are you a naughty or nice product manager

Are You a Naughty Or Nice Product Manager?

It’s that time of year again – No, I don’t mean financial planning or strategy reviews – I mean it’s a chance to reflect on what we’ve achieved, how we’ve achieved it, and think about whether we’re being the best product person we can be. As the craft of product management evolves, and we learn […]

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David Hawdale talks about decision making at ProductTank London

Decision-Making And Desirable Products

David Hawdale is an Experience Architect with a background in experimental psychology and cognitive science. At ProductTank London, David unpacked the science of decision making and suggests that Product Managers can make their products more appealing by designing with the ‘moment of decision’ in mind. System 1 and System 2 What do we know about […]

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Jeremy Toeman explains the power of empathy in product management at ProductTank San Francisco

Level Up Your Product Game Using Empathy

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […]

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Tom Whitwell shares insights into designing pricing strategies at ProductTank London

Designing Pricing Strategies: Don’t Ask – Experiment!

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he […]

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Lisa Long explains how to find and kill zombie features at ProductTank London

How to Survive the Product Zombie Apocalypse

Survive the product zombie apocalypse with Lisa Long, product Manager at appear.in and co-founder of Six To Start (the company behind the game Zombies Run). In this talk at ProductTank London, Lisa explains why ‘zombie’ products and features are so dangerous to your company as they stagger on, effectively dead but still consuming your resources. […]

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Craig Strong discusses Pearson's Product Lifecycle Management at ProductTank London

Product Lifecycle Management – Beyond the Early Adopter

Craig Strong, VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Pearson are a long established global company with multiple brands and acquisitions., and product lifecycle management has been a catalyst for changing […]

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Peter Duggan discussed product idea generation at ProductTank NYC

Product Idea Generation – The Foundation of Product Development

Peter Duggan is Head of Product Management at Computershare Investor Services, where they have an intangible, service-based financial product, and as an organisation they are heavily focused on revenue goals. In this product idea generation walk-through from ProductTank NYC, Peter talks about how how to source, size, catalogue and prioritise new ideas from across the […]

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