Author Archive | Chris Massey

David Hawdale talks about decision making at ProductTank London

Decision-Making And Desirable Products

David Hawdale is an Experience Architect with a background in experimental psychology and cognitive science. At ProductTank London, David unpacked the science of decision making and suggests that Product Managers can make their products more appealing by designing with the ‘moment of decision’ in mind. System 1 and System 2 What do we know about […]

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Jeremy Toeman explains the power of empathy in product management at ProductTank San Francisco

Level Up Your Product Game Using Empathy

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […]

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Tom Whitwell shares insights into designing pricing strategies at ProductTank London

Designing Pricing Strategies: Don’t Ask – Experiment!

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he […]

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Lisa Long explains how to find and kill zombie features at ProductTank London

How to Survive the Product Zombie Apocalypse

Survive the product zombie apocalypse with Lisa Long, product Manager at appear.in and co-founder of Six To Start (the company behind the game Zombies Run). In this talk at ProductTank London, Lisa explains why ‘zombie’ products and features are so dangerous to your company as they stagger on, effectively dead but still consuming your resources. […]

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Craig Strong discusses Pearson's Product Lifecycle Management at ProductTank London

Product Lifecycle Management – Beyond the Early Adopter

Craig Strong, VP of Product Lifecycle Management at Pearson, talks about the work they have done to evolve their product lifecycle management and the key learnings that have taken place along the way. Pearson are a long established global company with multiple brands and acquisitions., and product lifecycle management has been a catalyst for changing […]

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Peter Duggan discussed product idea generation at ProductTank NYC

Product Idea Generation – The Foundation of Product Development

Peter Duggan is Head of Product Management at Computershare Investor Services, where they have an intangible, service-based financial product, and as an organisation they are heavily focused on revenue goals. In this product idea generation walk-through from ProductTank NYC, Peter talks about how how to source, size, catalogue and prioritise new ideas from across the […]

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Scott Eblen talks about fintech and break traditions at ProductTank London

Fintech and Shotguns

In this talk from ProductTank London, Scott Eblen (previously Chief Product Officer at Nutmeg) shares some key lessons about product development in Fintech, and uses an interesting analogy to reframe the experience of product development in the Fintech world: manufacturing lead shot. Be Ready To Ignore Tradition In this case, there are actually two traditions that Scot […]

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Lindsay Silver shares a foundation tool for data-driven UX at ProductTank NYC

A Foundation for Data-Driven UX

At ProductTank NYC, Lindsay Silver talked about the challenges of blending the inspiration of fashion and taste with the guidance offered by huge amounts of hard data at Conde Nast, where he is the Head of Data Technology. Specifically, he walked through an internal data product for that leverages UX data to support creative and […]

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Tracy Abraham talks about marketplace banking at ProductTank London

Marketplace Banking – the “Uber-isation” of Financial Services

At ProductTank London, Tracy Abraham asked whether Finance will be the “final frontier” when it comes to disruption of our digital lives, given how heavily regulated and intense private our financial lives tend to be. Specifically, she explored the ways in which fintech startups are taking on the establishment, putting customers and tech ahead of bureaucracy and […]

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William Owen explains how prototypes can change culture and structure in an organisation (ProductTank London)

The Importance of Prototyping for People & Culture

William Owen (Founding Partner and Strategy Director at Made by Many) talks about his experience with clients like ITV and the BBC, and how the process of prototyping and making products in a Lean way changes culture at multiple levels within the organisation. Decision-Making and Culture Change Trying to introduce innovation within large organisations with a lot […]

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