Author Archive | Chris Massey

David Binetti explores the ROI of Innovation at ProductTank SF

What’s the ROI of Innovation? – David Binetti

David Binetti is a six-time entrepreneur, having served on the founding team of companies ranging from consumer (QFN, later Intuit’s Quicken.com), to industrial (Arch Rock, acquired by Cisco), to government (USA.gov, acquired by the Federal Government), to political (Votizen, acquired by Brigade) — with three stints as Founder/CEO. Currently, David helps organizations innovate faster with […]

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Jesus Ramirez talks about how branding and product inform each other at ProductTank London

Focusing On Your Brand Will Produce a Better Product

We all want to build products which connect with our users and drive engagement. In this talk, Jesus Ramirez, VP Product at Tallwave Capital, explains how effectively leveraging brand in your products can create user experiences which do just that, and which turn your customers into advocates. Brand or Product? – Blurring the lines in […]

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Steve Portigal talks about the power of bad ideas at ProductTank San Francisco

The Power of Bad Product Ideas

Steve Portigal challenges product managers to re-think the idea-generation process by inviting in bad ideas. In brain-storming sessions, we frequently see two surges in ideas. The first is where the low hanging fruit is identified. The second surge is where more innovative ideas are frequently found. Welcoming bad ideas can be an effective strategy for […]

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Shaun Russell explains Existentialism for Product Managers

Things Nobody Told Me About Being a Product Manager

Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it. There are things that nobody tells you, so Shaun explains what he’s […]

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Joe Leech shares his insights into psychology for designers at ProductTank London

Psychology for Designers – Thinking Fast and Thinking Slow

Joe Leech is a UX consultant and author of the book Psychology for Designers, and he splits his time between doing huge amounts of research, advising companies on design strategy, and rolling his sleeves up and actually doing design work himself. In this energetic talk at ProductTank London, Joe gives some real-world examples from his […]

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Monal Chokshi talks about guerrilla research at ProductTank SF

How Guerrilla Research Can Improve Your Product

Guerrilla feedback can be invaluable for the success of your product. Monal Choksi explains what guerrilla research is, what it isn’t, why it’s useful, and how to fit it alongside your other user research and product development practices. Guerrilla research gathers fast, low cost information from users, and allows you to develop a quick “gut […]

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Nathan Snyder talks about cognitive science in product management at ProductTank NYC

Organisation Design & Cognitive Science in Product Development.

Nathan Snyder is co-founder at Nature of Work, a New York based Work Design Studio using organisational development tools blended with cognitive science to help make work more satisfying and fulfilling for all employees. In this talk for Product Leaders, Nathan tells how even large and complex legacy companies can make strategy personal to all […]

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Tony Ulwick talks about Outcome-Driven innovation at ProductTank San Francisco

Outcome-Driven Innovation for Product Managers

Tony Ulwick is a pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. In this talk at ProductTank San Francisco, he shares how jobs-to-be-done theory and the Outcome-Driven Innovation (ODI) process are being used to help startups, Fortune 100 companies, and others be […]

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Keela Robinson shares insights about defining product vision

Inspiring Teams with Product Vision

In this in-depth and inspiring talk, Keela Robinson, Founder and CEO PM Loop, unpacks what vision is, why it matters and how to find it. Crucially, she demonstrates how to communicate and reinforce vision to your team by sharing an incredible 30 practical strategies for meaningfully tying your vision to all that you do. Spoiler […]

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