Alex Osterwalder – Designing your Value Proposition

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In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design.

He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of their ideal customer. Alex explains how products can be improved by asking three simple questions and talks about the ways product developers can step into the shoes of their customers.

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  • davidlocke

    It’s not fair to try to turn the inventor into the biz person. The reality is that the better thing to do is to find a client and productize around the client’s visualization. Yes, someone has to brief the rainmaker that will find that client, but that wouldn’t be the inventor.

  • davidlocke

    That 20% of visitors signing up result is dependent on generating the traffic, so that the visitors are the correct population. I could get 30% sign ups from the wrong people.

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