LATEST POSTS

Business Model Archetypes

BY Neal Cabage on July 30, 2013

The purpose of a business model is to concisely describe the function of your business within the overall market landscape. This includes details such as business inputs and dependencies, target customer base and the value being created on behalf of those customers. By using such a conceptual construct for evaluating a business, strategists are able […]

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Making Trade-Off Decisions in Product Management

BY Janna Bastow on July 26, 2013

ProductTank July was all about making those tough trade-off decisions in Product Management. We heard from Harry Jones, co-founder and CPO, at Top10.com and Azmat Yusuf, founder and CEO of Citymapper, before witnessing a mock debate between Mixcloud co-founder, Nico Perez and Moonpig.com, product director, James Henson . First up was Top10.com’s Harry Jones,  who […]

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Product Manager Survey 2013

BY Martin Eriksson on July 23, 2013

What makes a product manager? We did our first big survey last year, and learned a lot about team sizes, compensation, organisation etc. Last year’s results were so popular we want to update the data this year with a fresh survey and we need your help to fill it in and spread it around to […]

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Video: Building Products for Mobile

BY Martin Eriksson on July 22, 2013

Dave Martin, the co-founder of Pocket Recruit, took the stage at ProductTank with practical, useful advice on building mobile products. He shared his experience optimising complex conversion funnels for mobile, and maximising familiar mobile user experience to increase revenue lines from a mobile audience. He touched on difficult challenges on mobile such as testing, wide […]

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Why Your Products' Controls Should Have No Labels

BY Peter Hildebrandt on July 15, 2013

Have you ever found instructions on the shower faucet in a hotel room?  I’ll bet you have. Here is the shower in a Sunnyvale hotel at which I recently stayed. The faucet was so complicated to use that they had set aside a tile with instructions on how to use it. I probably could have […]

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Video: Compromising Beauty In Product Design

BY Janna Bastow on July 12, 2013

In our E-Commerce and M-Commerce themed ProductTank, Aziz Musa (@azizmusa), the digital director at Pegasus, talked about his own experience in e-commerce, pulling all-nighters with his team to get the mobile experience at Photobox up to scratch. He explored what compromising on beauty does to your customers, partners, organisation and even your soul. Aziz Musa […]

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Two more amazing speakers for Mind the Product 2013

BY Martin Eriksson on July 5, 2013

We were saving our final two speakers to drum up ticket sales, but last week, with a whole three months to go, we sold out! So without further ado, here are the final two speakers for the product event of the year – Mind the Product 2013. […]

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Product Management In M-Commerce And E-Commerce

BY Janna Bastow on July 4, 2013

ProductTank June focused on Product Management In M-Commerce and E-Commerce, looking at what product managers need to consider when building online and mobile shopping experiences. We learned a lot from insightful talks by Tara Etherington (Ribot), Aziz Musa (Pegasus) and Dave Martin (Pocket Recruit), who drew from their own experiences. The event was curated by […]

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Using The Kano Model To Prioritize Product Development

BY Martin Eriksson on July 3, 2013

I was first introduced to the Kano model in a talk by the brilliant Jared Spool, and it immediately struck a chord with me. Here is a beautifully simple model to distinguish between basic and differentiating features. The model was developed by Noriaka Kano in the 1970s and 1980s while studying quality control and customer […]

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