Archive | May, 2013

Video: Product Management in Games at Mind Candy

Presenting at May 2013 ProductTank in London, Martyn Jones (@ElvisBacon), product manager and game designer at Mind Candy, who spoke to us about validation and iteration during product discovery.  Using the ‘double diamond‘ design process as his guiding theme, Martyn entertained us with his unique combination of hand-crafted slides and visual puns to draw out […]

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A Framework For Evaluating Market Opportunity

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new line of products, you know how precarious the effort can be. Some would advocate using the ‘Lean’ method […]

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Product Management in Gaming

Yep, we were really turning the fun factor up to 11 at ProductTank London last week.  We had three insightful and delightful speakers – Martyn Jones, Paul Croft and Catharina Lavers Mallet – all giving us the benefit of their experience as product managers in gaming.  The evening was curated with aplomb by Marc Abraham […]

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Moving From Product Management Into Product Strategy

I’ve worked as a product manager since 2005. My first role was part of the core product team at BSkyB in strategic product development.  We were product owners of the concept through to delivery to market of all the new set-top boxes and in-home consumer devices such as routers and wireless bridges, as well as […]

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The Minimally Viable Feature Approach

Minimally Viable Feature approach (MVF) is creating enough of the feature to test the adoption and usefulness before expending lots of resources on fully building out the feature. In the case of ProdPad, we created the simplest form of the roadmap we could, with just enough functionality to be useful and yet provide users with […]

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