Video: What games can teach us about product development

BY MARTIN ERIKSSON ON MARCH 03 2013

John is the founder and CEO of Space Ape Games, and is a social gaming expert with experience building and scaling social gaming studios and hit titles. He was the first Product Manager at Playfish and managed both Pet Society and Restaurant City, both top Facebook games. He was then VP of Product Management globally for playfish globally before becoming the GM of Playfish’s London studios where he developed The Sims Social.

In this talk at Mind the Product 2012 he highlights some of the challenges of developing products in the gaming industry – and what those challenges can teach us about product development in general.

Martin Eriksson

About MARTIN ERIKSSON

Martin Eriksson has 20 years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product and currently a Product Manager at large, advising and mentoring startups while writing Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).

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