Video: Marty Cagan’s top 10 tips to making products customers love

BY MARTIN ERIKSSON ON DECEMBER 11, 2012

Over the past 30 years, Marty Cagan has defined and built products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, America Online, and eBay. He’s the founder of Silicon Valley Product Group and, at our conference Mind the Product 2012, he shared his top 10 secrets to creating products customers love.

Once you’ve watched the video you can read Bash‘s excellent write up of the talk at How to make products that people love to truly soak up the brilliance.

Learn more about our product management conference Mind the Product.

Martin Eriksson

About MARTIN ERIKSSON

Martin Eriksson has 20 years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product and currently a Product Manager at large, advising and mentoring startups while writing Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).

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