LATEST POSTS

I am a Product Manager

BY Paul on October 12, 2011

This is a guest post by Paul Pechey, Product Manager at Just-Eat, in response to our recent article “What, exactly, is a Product Manager?”. Reading Martin’s excellent “What, exactly, is a Product Manager?” post yesterday I felt compelled to revisit a really interesting exercise I did about 18 months ago – one that I would […]

Read More…

Segmentation and Personas

BY Shahid on October 11, 2011

This is a guest post written by Shahid Hussain, author of The No Bullshit Guide to Product Management. Segmentation and Personas are tools to help you and your team understand your users better. First, segmentation. Ready? Before you built your product, you probably considered who might use it. That group of people is your market. […]

Read More…

Steve Jobs - the greatest Product Manager ever?

BY Martin Eriksson on October 6, 2011

It’s a sad day for the technology world today with the news that Steve Jobs passed away last night, finally succumbing to the pancreatic cancer which has plagued him over the last several years. I wrote a post yesterday trying to define a Product Manager, and sparked quite a debate. There probably is no one […]

Read More…

What, exactly, is a Product Manager?

BY Martin Eriksson on October 5, 2011

I often get asked what a product manager is. What do they do? Where do they come from? Why do they like sharpies so much? In his book Inspired, Marty Cagan describes the job of the product manager as “to discover a product that is valuable, usable and feasible”. Similarly, I’ve always defined product management […]

Read More…