Archive | October, 2011

I am

I am a Product Manager

This is a guest post by Paul Pechey, Product Manager at Just-Eat, in response to our recent article “What, exactly, is a Product Manager?”. Reading Martin’s excellent “What, exactly, is a Product Manager?” post yesterday I felt compelled to revisit a really interesting exercise I did about 18 months ago – one that I would […]

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Segmentation and Personas

This is a guest post written by Shahid Hussain, author of The No Bullshit Guide to Product Management. Segmentation and Personas are tools to help you and your team understand your users better. First, segmentation. Ready? Before you built your product, you probably considered who might use it. That group of people is your market. […]

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Steve Jobs – the greatest Product Manager ever?

It’s a sad day for the technology world today with the news that Steve Jobs passed away last night, finally succumbing to the pancreatic cancer which has plagued him over the last several years. I wrote a post yesterday trying to define a Product Manager, and sparked quite a debate. There probably is no one […]

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