LATEST POSTS

Presenting Data—The Rabbit Hole Method

BY Simon Cast on August 23, 2011

Being a product manager in a data startup offers some interesting challenges. As more and more PMs work for data startups understanding these challenges will help PMs survive the strange world of data. There are two challenges that product managers in data startups face: Translating customer problems into analysis Presentation of data to customers Translation […]

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Guest Post: Knowing You Are A Product Manager Makes All The Difference

BY EmmaHarris on August 18, 2011

Editor’s note: ‘Product Manager’ can be an ambiguous term in some companies, like ‘UX’ has been in recent times. A big part of what we’re trying to do at MindTheProduct is help companies understand the Product Manager and to identify this person formally within their teams. Almost always, at least one person is already doing […]

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To Kill a Feature

BY Janna Bastow on August 16, 2011

Kill a feature every week. When you kill the wrong one, people will make noise and you’ll be clued in to what actually adds value. — Dave McClure, FOWA 2009 How do you know which features need to be killed? Every product that’s been around for some time will inevitably have some leftover feature ‘residue’: […]

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Data Driven: Your Bounce Rate and Time On Site are wrong

BY Sam Collins on August 10, 2011

It’s hard not to look at your bounce rate and wonder why so many people hate your product isn’t it? This article explains how Google Analytics might be screwing you on your bounce rate and some methods you can use today to measure it more accurately. In doing so, you’ll also be improving the accuracy […]

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Product Management on a Dime - a few lean product management tools

BY Janna Bastow on August 7, 2011

If you’re like me and working at a startup, you understandably cringe when you see the price of some software solutions, even if you know they might make your job (and life) easier. However, being a good product manager isn’t about having a high-end suite of tools at your fingertips – part of the fun […]

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You might be a product manager if... [Comic 001]

BY Janna Bastow on August 5, 2011

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Data-Driven Product Management—Where To Start?

BY Sam Collins on August 5, 2011

This is the first post in a series we will be writing on analytics and the data-driven Product Manager. Analytics is an essential area for product managers to understand but it can be intimidating when you’re just getting started with the basics of product management. For those of you considering a role in product management, […]

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The Brand and The Product

BY Janna Bastow on August 1, 2011

Brand is the personality of your product. Done well, it should evoke feelings of goodwill and loyalty, and even forgiveness for your quirks. It gives your promoting users something tangible to refer to as they recommend you to their friends. A key metric for measuring this is, of course, the Net Promoter Score (NPS). Getting […]

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Three things Airbnb could have done to avoid #ransackgate

BY Martin Eriksson on August 1, 2011

The billion dollar start up Airbnb is in the midst of a battle for it’s brand reputation as stories of trashed homes are revealed in what has become known as #ransackgate. A lot has already been written about this, but most of the coverage has centred on the seemingly uncoordinated response from their customer support […]

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