A product manager's toolkit in any industry - paper prototypes, iphone for note -taking,, and post-it notes.

Becoming an Industry-Agnostic Product Manager

General Skills As a product manager, you are at the epicentre of the wider product team, the glue holding all the pieces together. What I’ve realised in my years of managing product across multiple sectors is that this role does not deviate or change significantly, regardless of industry, whatever product you produce, or for whatever […]

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Alban Selami at discusses UX in eCommerce at ProductTank Tirana

UX in an Online Environment – An Entrepreneur’s Take on UX

Alban is a serial entrepreneur and, while his first two companies didn’t have a long life, his 2014 launch of AlbanFootball has performed much better, currently shipping products to more than 30 countries. In true startup fashion it started from a problem: Football fans – Albanian football fans specifically – didn’t have a place to easily buy the merchandise of […]

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The 21am bPhone - a mobile device for young children

Products can design themselves

What prompts someone to shape an idea into a commercial reality?  As a designer, I’m by nature a positive person, and as an entrepreneur I am, of necessity, always positive. So when a friend suggested I think about a mobile device for pre-schoolers (the bPhone is a mobile phone for children aged three to seven), I […]

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Writers make great product managers

Why Writers Should Manage Your Tech Projects

  Product managers usually begin their career by doing something else. Interview a dozen candidates to tend to your tech product and you’ll meet former coders, UX designers and marketers. You won’t meet a single writer, and that’s a glaring omission because I think writers make killer product managers. Let me count the ways… Reason […]

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Anne-Lise Waal discusses the essential anatomy of a product manager at ProductTank Oslo

Anatomy of a Product Manager

Anne-Lise Waal strips us product managers down to our skivvies! As the Managing Director of Attensi and former Director of Funcom, she knows a thing or two about the business savvy skills that product managers need to manage the commercial needs of your product. Be metrics driven—but make smart metrics Live and breathe your metrics […]

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Tami Weiss talks about how to keep your UX team happy at ProductTank Oslo

Defining Roles: Keeping UX Happy

Tami Weiss gets to the nitty gritty and tells it like it is. If you’ve seen the Venn diagram, product managers overlap in many domains. Little did we product managers know, UX has one with them placed in the middle! In this talk, Tami, the UX Lead at Knowit, defines clear responsibilities between UX teams […]

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Espen Sundve and Matt Galligan discuss Next-Gen Publishing at Schibsted Media Group (ProductTank Oslo)

Tips and Tools for Building Next-Generation Products

Espen Sundve, VP of Next Generation Publishing at Schibsted, and Matt Galligan talk about working with Destination Next, their innovation publishing product as they navigate through rapidly changing markets. How do you test and react quickly? What environments do you need? How do you foster those environments? Know your “Why?” Get an understanding of what […]

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User personas: don’t let them die…

Could you deliver great software without user personas? Possibly. Especially if you are the user of your own system. Having easy access to users or customers is not the luxury of many of us however. In most cases, these people are remote and distributed across large areas or even time zones. Not knowing who the […]

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Building cross-functional teams at ProductTank Oslo

Insights from Building Cross-Functional Teams

Worlds collide in this detailed discussion between product management, UX, and Engineering heads at Schibsted Media, showing us how their teams coordinate and prioritise development. Jaqueline Dozier (PM), Atelach Alemu Argaw (Dev), and Axel Haugan (UX) guide us through these familiar but troubled waters. Scope Ideas into Manageable Pieces We’ve seen products move from a […]

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