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Product Requirements: Using a Written or Visual Framework

There’s a lot of variation in how companies document product requirements. Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Some product teams are moving away from written PRDs to visual artifacts like mockups and prototypes. It’s a change in approach that’s driven by demands for more agility […]

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Shendi Wang at ProductTank NYC

Experiences in Product: Shendi Wang Explains her Career Path

Shendi Wang is a Business Leader of Product Development and Innovation at Mastercard. In her ProductTank NYC presentation, she discusses her own personal experiences in product and how they have helped her to discover the types of products she wanted to create. Shendi’s experiences in product started at American Express, developing prepaid products in a […]

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Can an Advertising-Driven Business Model Coexist With Products That Users Love?

How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible.  For publishers or social platforms, content and services are normally free to use — and in our age of information accessibility, users expect it to stay that way. Meanwhile, product managers are tasked with maximising […]

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Seven Things you can Learn From WeChat Product Development

We tend to think of Chinese companies as imitators rather than innovators, but is this fair? App developers and designers may look at other apps for inspiration on new features, but most only look to well-known apps like Facebook Messenger and Snapchat. Take Messenger for example. We got excited about its Snapchat-like Messenger Day, Venmo-like Payments, […]

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Rollercoaster

Building a Product Startup Within an Agency

Every product comes with a tumultuous ‘origin story’. Ours is still unfolding, but I’ve been reflecting on what building a product business within a service agency has brought to the tale. We decided, about 18 months ago, that our consultancy business model, though growing and successful, could benefit from diversification — specifically, from creating something with tangible intellectual property. Six […]

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Mind the Product SF

All the Awesome Speakers for #mtpcon SF 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. But most importantly, we are thrilled to bring you some of the best minds in product and design from around […]

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#mtpcon London 2016 audience

What it Takes to Speak at Mind the Product

As the curator of the world’s two largest product conferences, I get approached all the time about getting on the #mtpcon stage. We only have so many speaking slots each year, and we review hundreds – if not thousands – of talks in the course of making our selection. In the interest of transparency, I […]

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When was the Last Time you Talked to Your Customers?

  I love asking people this question. It is quite a shocker that most people can’t really answer it. Everyone talks and writes about the importance of customer development, but companies still don’t spend enough time really talking to their customers. It’s a bit like data: you won’t find a single founder who doesn’t say: […]

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Third-Party Software Integration: Best Practice, Perils and Pitfalls

Product management teams often ask themselves if third-party integration is right for their software product roadmap. The thinking is that you should integrate with products such as Salesforce and Slack, because you never would want to try to build those sorts of products by yourselves. Because of this, look through product management job descriptions and you’ll […]

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